Tim Barretto Email & Phone Number

Wilmslow, Cheshire East

10 Bloomsbury Way London, Wc1A 2Sl United Kingdom

London, United Kingdom

I independently conceived and executed the design and development of a proof of concept in response to a Request for Proposal (RFP) from a new client. This was accomplished within a tight timeframe of two weeks, necessitating the handling of high-volume (2.5k/month) image processing within an automated marketing solution.The Proof of Concept (POC) entailed the establishment of an image repository within Chili Publish, accessible through an API, and the automatic categorisation and… Show more I independently conceived and executed the design and development of a proof of concept in response to a Request for Proposal (RFP) from a new client. This was accomplished within a tight timeframe of two weeks, necessitating the handling of high-volume (2.5k/month) image processing within an automated marketing solution.The Proof of Concept (POC) entailed the establishment of an image repository within Chili Publish, accessible through an API, and the automatic categorisation and identification of focal points, facilitated by AI through the utilisation of YOLO v8. Notably, this endeavor encompassed the creation and training of a bespoke AI model using Python, tailored to the unique image requirements of the client.In response to a separate RFP for the same client, in five weeks I built a demonstrable POC of an automated digital marketing solution able to generate thousands of banner-style ads to specific design templates, via the upload of a CSV allowing for manual intervention for more complicated options and client to approve more where necessary.I orchestrated a cross-functional five person team tasked with the development of a comprehensive solution that successfully met the requirements outlined in an RFP for a versatile digital marketing solution, primed for resale to a diverse clientele of mid-level enterprises. The solution, underpinned by the robust frameworks of OpenProject and Chili Publish, was meticulously implemented through a Next.js architecture seamlessly integrated with Material-UI frontend components. The initial response to the RFP took eight weeks, the product gained traction within the business and the project expanded to be upsold to existing customers. Show less

London, England, United Kingdom

Led an agile team of three within a multinational Adobe Commerce (Magento) project, offering a rich personalised shopping experience to end users that integrated with retailer's existing ERP, stock warehousing, courier, and order tracking systems. I was responsible for the delivery of over 15 multilingual e-commerce websites. Additionally, I provided expert support to fulfill clients' Magento Business Intelligence (BI) requirementsI was brought in to save a Bloomreach implementation for… Show more Led an agile team of three within a multinational Adobe Commerce (Magento) project, offering a rich personalised shopping experience to end users that integrated with retailer's existing ERP, stock warehousing, courier, and order tracking systems. I was responsible for the delivery of over 15 multilingual e-commerce websites. Additionally, I provided expert support to fulfill clients' Magento Business Intelligence (BI) requirementsI was brought in to save a Bloomreach implementation for a national retailer from potential failure, by communicating with the customers PM and Head of Technology to figure out where the issues were occurring, leveraging BRXM functionality, tailoring third-party integrations, and reinvigorating the team to exceed the requirements and complete the project with commendation from the client.Attained comprehensive training across diverse e-commerce platforms, including but not limited to Magento, Bloomreach, Shopify, Fluent, and Mirakl. Show less

London, England, United Kingdom

As Software Architect, I assumed the lead technical role in an organisation-wide successful response to a $2m+ RFP aimed at creating a proprietary application for a global market-leading imaging service. Collaborating closely with the Technical Director and a team of specialist leads, our mission was to replace the existing application, driven by issues of stability, complexity, and scalability.My responsibility was to make sure the response encompassed the end-to-end process of designing… Show more As Software Architect, I assumed the lead technical role in an organisation-wide successful response to a $2m+ RFP aimed at creating a proprietary application for a global market-leading imaging service. Collaborating closely with the Technical Director and a team of specialist leads, our mission was to replace the existing application, driven by issues of stability, complexity, and scalability.My responsibility was to make sure the response encompassed the end-to-end process of designing, building, deploying, and providing ongoing support for a fully customised proprietary application. The focus was on ensuring the framework's flexibility to accommodate both existing and future business requirements. The proposal that I presented to the client featured a diverse array of services, E-Commerce, CRM, DAM , CEP, BI offering the client the desired flexibility while remaining grounded in practical feasibility.Continued to exercise my leadership role in the supervision of enduring content products. Collaborated across the organization to define and present comprehensive business proposals. Assumed a hands-on role in identifying and mitigating risks in ongoing projects, ensuring successful project delivery. Show less

London, England, United Kingdom

Provided strategic leadership in the ongoing product development, ensuring alignment with the objectives of the sales, development, and support teams. Collaborated closely with key stakeholders, including the Product Development Director, Chief Technology Officer (CTO), Commercial Business Director, and Lead Developer, to establish and maintain clear task requirements and schedules.Effectively managed a sophisticated Git model spanning multiple geographical locations and orchestrated… Show more Provided strategic leadership in the ongoing product development, ensuring alignment with the objectives of the sales, development, and support teams. Collaborated closely with key stakeholders, including the Product Development Director, Chief Technology Officer (CTO), Commercial Business Director, and Lead Developer, to establish and maintain clear task requirements and schedules.Effectively managed a sophisticated Git model spanning multiple geographical locations and orchestrated the coordination of a unified team operating across diverse sites. Translated high-level business requirements into precise software requirement specifications, facilitating the effective implementation of the Scrum framework.Carried out research and development initiatives to drive innovation and maintain a competitive edge in the market. This involved conducting client research to identify emerging customer needs and technological advancements. I initiated collaborations with key industry partners, invested in prototyping and testing new product features, and explored novel workflow processes. Show less

London, England, United Kingdom

Collaborated closely with the Software Architect and Product Development Director to ensure timely delivery of software releases. Engaged in daily bug fixing and feature development, actively contributing suggestions for upcoming releases.Provided mentorship to junior members within the development team, guiding and supporting their professional growth. Maintained day-to-day oversight of bug and feature schedules, ensuring adherence to project timelines.Efficiently collaborated… Show more Collaborated closely with the Software Architect and Product Development Director to ensure timely delivery of software releases. Engaged in daily bug fixing and feature development, actively contributing suggestions for upcoming releases.Provided mentorship to junior members within the development team, guiding and supporting their professional growth. Maintained day-to-day oversight of bug and feature schedules, ensuring adherence to project timelines.Efficiently collaborated with the QA/Test department to validate bugs and clarify functionality, ensuring seamless integration of features. Proficiently handled Systems Administration duties, including the setup and onboarding of new team members. Show less

London, England, United Kingdom

Played an integral role as part of a collaborative team dedicated to establishing an industry-leading online integrated flat planning tool, developed entirely from inception. This innovative tool seamlessly integrates with numerous industry-standard third-party systems such as Webnative, Twist PDF workflow, and Dialogue Proofing.It became an indispensable resource relied upon by a multitude of esteemed global publishers.Engagement throughout the entire development life cycle—ranging… Show more Played an integral role as part of a collaborative team dedicated to establishing an industry-leading online integrated flat planning tool, developed entirely from inception. This innovative tool seamlessly integrates with numerous industry-standard third-party systems such as Webnative, Twist PDF workflow, and Dialogue Proofing.It became an indispensable resource relied upon by a multitude of esteemed global publishers.Engagement throughout the entire development life cycle—ranging from the initial specification phase to development, rigorous testing, and successful deployment—has been instrumental. Notably, managed the intricate implementation of various third-party system integrations, ensuring seamless operability.Operated effectively within an agile development environment, consistently adapting and contributing to the project's evolving needs and delivering exceptional results. Show less

Advanced Project Involvement:Contributed to the development and enhancement of award-winning automated ad-builders, off-the-shelf, and customised digital asset management systems, ensuring cutting-edge solutions for efficient digital asset management.Workflow Optimization Expertise:Pioneered workflow automation strategies, facilitating significant efficiency improvements across various company departments, leading to heightened productivity and streamlined operations on an… Show more Advanced Project Involvement:Contributed to the development and enhancement of award-winning automated ad-builders, off-the-shelf, and customised digital asset management systems, ensuring cutting-edge solutions for efficient digital asset management.Workflow Optimization Expertise:Pioneered workflow automation strategies, facilitating significant efficiency improvements across various company departments, leading to heightened productivity and streamlined operations on an enterprise scale.Legacy Application Maintenance and Enhancement:Successfully maintained and improved numerous legacy applications with limited or no available documentation, demonstrating adept problem-solving skills and commitment to preserving critical systems.Collaborative System Enhancement:Collaborated closely with system administrators to optimise system performance, employing a cross-functional approach to enhance overall system efficiency and functionality.Innovative HR Management System Creation:Spearheaded the development of an internal Human Resources Management System (HRMS), tailoring the system to meet the company's unique needs, facilitating improved human resources processes and data management.Custom Image Library Development:Designed and created a versatile and customizable image library, allowing for efficient organization, retrieval, and utilisation of visual assets, supporting the diverse needs of the organisation. Show less