Tim Bates Email & Phone Number

New York, NY, US

Danbury, CT

• Led the Marketing & Communications team supporting the Enterprise Solutions Group ($1.0 billion revenue) at the time of a company-wide reorganization. Directed business-unit marketing and communications: strategy.
• Implemented a new global, integrated, and high-performance marketing organization.
• Recruited and hired the 75% of open positions in the new structure.
• Utilized marketing automation to facilitate new marketing processes, tracking, and measurements.
• Developed demand-generation campaigns that delivered over $29 million in new opportunities
• Created marketing and communications objectives, strategies, and plans in collaboration with business-unit presidents.

Danbury, CT

• Led the multi-national Marketing and Business Operations teams supporting the Document Messaging Technologies business unit ($500 million revenue).
• Designed and implemented the first integrated marketing campaigns to support major trade events that influenced $50mm of existing pipeline, created $35mm of new opportunities, and $5mm of new business.
• Improved obtaining Voice-of-client by creating and implementing(4x) the first Client Advisory Board meetings in Europe with 12 high-value clients
• Broadened channels for market-awareness through increased use of PR, analyst relations, web, and social media.
• Initiated moving the organizational structure from multi-national to global

Newark, NJ

• Led the turn-around of a $170 million services business unit, providing cross-border delivery services of parcels, publications, and mail for organizations in the USA and UK, with 470 employees in four locations in the.
• Improved EBITDA from -10.3% to break-even in 24 months.
• Completely rebuilt the senior management team and installed a GM operational structure within 7 months.
• Stabilized, improved, and built integrity into management information systems and financial reports.
• Improved production operational efficiency by 7%.
• Increased customer satisfaction 14 percentage points from 2010 to 2012.

Hartford, CT

• Accountable for all operational aspects of the East Region that included Operations, Sales, Customer Service, Billing HR, and Collections, with 750 employees in five locations, from Virginia to New England.
• Developed and implemented the plan to eliminate or consolidate sites and improved operational efficiencies that delivered an improved EBITDA from -2.65% to 19.4%.
• Grew revenue at CAGR 4.7% by implementing a higher degree of sales discipline in combination with client retention actions.
• Developed and implemented the first mid-management development program for Operations.

Stamford, CT

• Accountable for the development and execution of the US marketing and sales planning strategies and for the achievement of total revenue and gross profit targets for the largest business ($2.2 billion). Led marketing.
• Developed marketing plans that included segmented customer incentives, multi-channel customer communications, product launch planning, and sales channel incentives.
• Created and implemented the first marketing plans that used segmentation based on customer value and vertical markets.
• Re-organized the Marketing Department based on customer value segmentation and vertical markets.

VP Marketing International, Director Marketing, Manager Product Marketing, Area Sales Manager, Field Sales Manager, Sales Representative.

Bachelor Of Science (B.S.), Elementary Education And Teaching

Master Level Business Courses