Tim Bay Email & Phone Number

Chicago, IL, US

Waukegan, IL, US

Responsible for the creation and execution of the company’s digital marketing B2C and B2B strategies. Develops full-funnel, integrated paid and organic digital campaigns leveraging social, Email, SEO, programmatic, etc. to drive business results.

Madison, WI, US

Taught digital marketing classes including social media marketing, CRM, email marketing, and e-commerce.

Itasca, Illinois, US

• Developed and oversaw the execution of the company’s digital marketing and e-commerce B2C and B2B strategies. Managed multi-faceted paid and organic digital campaigns leveraging Facebook, LinkedIn, Instagram.
• Developed and oversaw implementation of the strategy for a seven-figure integrated marketing campaign and related website re-platforming to drive reseller engagement and generate leads, resulting in a 4x sales pipeline.
• Oversaw the implementation of an Account Based Marketing program that drove a 10X return in the key vertical segment.
• Led a digital marketing campaign pilot program that generated a 12 to 1 ROAS and gained executive approval for making the program a permanent part of our e-tail digital marketing strategy.
• Drove a 23% increase in year-over-year Fellowes.com e-commerce sales via expanded paid and organic digital marketing programs and enhanced user experience.
• Partnered with Sales team and external agency to increase year-over-year Amazon e-tail profit 21% by improving product merchandizing and enhancing the effectiveness of paid advertising programs.

Dallas, Texas, US

• Responsible for the development, implementation and execution of the firm’s digital marketing strategies, objectives, initiatives, and measures of success. Created and oversaw the continued development and improvement.
• Grew web traffic 23% through integrated digital campaigns, enhanced site performance, and improved search engine optimization.
• Increased email engagement 26% via targeted content, improved cross-promotion of the newsletter, and enhanced segmentation.
• Generated a 2x increase in Marketing Qualified Leads by designing and overseeing the implementation and utilization of an enhanced marketing technology stack that leveraged more advanced features of Marketo, our.
• Managed a digital marketing campaign that generated leads at a cost of acquisition that was 36% less than budgeted.
• Successfully oversaw the implementation of an enterprise-wide intranet servicing over 2,200 employees on time and on-budget, delivering a better employee experience with a mobile optimized and user-friendly design.

Naperville, IL, US

• Developed strategic vision for digital marketing department with seven-figure budget and led collaborative team of 10 digital marketers and eCommerce merchandisers to implement cohesive, effective online advertising.
• Drove 19.5% increase in purchase conversions by implementing re-platformed Wilton.com.
• Increased Wilton brand YouTube channel engagement by 700% and subscribers by 300% to achieve 18M annual views and recognition in top 1% of platform brand channels.
• Achieved 176% increase in Pinterest followers with 2M+ interactions, 790% increase in Instagram followers (800K total), and 83% increase in email subscribers through data-driven marketing strategies.
• Amassed hundreds of thousands of enrollments in digital education program through strategic partnerships with Craftsy and Creativebug.
• Created and presented strategic plan to the Board of Directors to maximize revenue generated via Amazon.com and led related campaigns resulting in 5x return on advertising spend.

• Skillfully provided full suite of outstanding, bias-free digital marketing- and eCommerce-related services to corporate clients. Interviewed key stakeholders to understand and assess needs, collaborated with client.
• Doubled website traffic and eCommerce revenue for Wilton Brands, LLC by developing process for measuring success and turning insights into actionable digital marketing and eCommerce activities.
• Generated 1M+ app downloads, positioning app in iTunes App Store’s Top 25, by creating mobile device and related marketing strategy leveraging organizational assets.
• Directed recruiting process for critical digital marketing positions, mentored team members on best practices, and aided in selection and implementation of digital marketing tools for Successories.
• Evaluated 80+ eCommerce platforms to replace Successories’ outdated ERP hosting more than 12K SKUs; selected and implemented agile, robust platform allowing for guided navigation, significantly enhanced merchandising.

• Created comprehensive business and marketing strategy for the launch of two digital brands and related consumer eCommerce sites for Roman, who had previously only sold its products B2B. Managed the deployment of the.
• Successfully developed business and marketing infrastructure from ground up that allowed eCommerce business to be operational within a few months.
• Generated over $1.5 million in revenue within the first six months of operation.
• Achieved target ROAS of $5 during holiday day season by managing various agencies in implementing search engine optimization strategies, paid search marketing, e-mail campaigns, and banner advertising.
• Increased conversion by over 50% and ROI by over 75% during comparable period through implementing marketing strategy and site usability changes during the second year.

Developed interactive strategies for companies such as Wilton Industries and Gatorade, worked on pitches to prospective new customers, and supervised the account planning for approximately 30 clients. Oversaw resource allocation to ensure that consultants from the interactive group were effectively and profitably deployed. Worked with the Director of.

Geneva, Geneva, CH

Served as the senior lead for most clients and developed strategies for larger customers, including Gatorade, Wilton Industries, and Ty, Inc. that effectively leveraged digital marketing to achieve business objectives and drove eCommerce revenue. Managed and was responsible for the profitability of the account services and operations groups. Oversaw the.

Venlo, Limburg, NL

Served on the internal committee that guided the strategy and development of the corporate Internet and Intranet sites. Developed a new website for the technical support services group that provided improved customer service at reduced costs for the organization.Oversaw knowledge management and support systems for the customer support group.Part of.

US

Began as an Investigator analyzing trading activity in order to detect potential rule violations. Promoted into management roles and then assumed responsibilities for leading the design and management of the exchange’s regulatory systems. Oversaw the redesign of the exchange’s regulatory department's computer systems, which detected potential rule abuses.

Master Of Business Administration (Mba), Marketing, Finance

Bachelor'S Degree, Major In Finance, Minor In Accounting