Tim Sabo Email and Phone Number
I am a restaurant marketing executive who transforms brands by leveraging my corporate and franchise experience along with innovative, “out of the box” thinking.My passion is embracing a concept that is eager to evolve and executing the necessary strategic steps so the brand evolves with cultural relevance and profitability - oftentimes building to a transaction.With a varied background that includes top-tier advertising agencies (McDonalds, Chili’s, Miller Lite), on the client-side (Krispy Kreme, Checkers/Rally's) and franchise group marketing/operations (Krispy Kreme Texas); I have a unique three-sided perspective on brand reinvention. I am currently a Senior Director in Marketing for Checkers and Rally’s, where I create, plan, and execute omni-channel marketing and branding strategies for this 860-unit QSR concept.Some career highlights include :✔ As current Senior Marketing Director at Checkers and Rally’s, I’ve reinvigorated this concept by executing a complete reset of all integrated marketing components from social, digital, e-comm and broadcast including P.R.-worthy media activations and new restaurant design. This led to transaction event in four years.✔ Overseeing the branding transformation of Chili’s restaurants for a younger generation. Initiatives range from the new “Pepper S” logo to restaurant decor, reimagined menu to team member retention programs.✔ At Krispy Kreme's headquarters as the Global Director of Brand / Creative, I revitalized a flat brand and grew domestic and international revenue resulting in increased market cap from less than $200 million to more than $1.0 billion over three years. Uninspired “lemon doughnut” marketing tactics were replaced with new social, digital and in-store campaigns that better reflected the brand’s uplifting mission of “joy.” My contributions prepared the brand for a successful public to private sale.If you have a brand that needs a boost, is ready to be reimagined, and would benefit from some energetic leadership, let's talk. You can reach me at timbosabo@gmail.com or (512) 431-2100.My core competencies include:Brand Evolution | P&L Management | Creative Development | Multi-Demographic Marketing | Store Redesign | Digital/Social Content & Calendar Creation | Omni-Channel LTO Promotion Development | Brand Partnerships | Print & Broadcast Production | Ad Agency Supervision | Marketing Analytics | Menu/Culinary Oversight / Growth Marketer
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Senior Marketing Director, Brand / CreativeCheckers & Rally’S Drive-In Restaurants Aug 2019 - PresentTampa, Florida, UsRecruited to create, plan, and execute marketing and branding strategies for Checkers & Rally's domestic 860+ locations. I currently lead a team of 6+ in-house along with a dozen external strategic vendor partners and production staff that delivers over 2600+ digital and traditional marketing campaign elements for this QSR concept. Budget of 4.1 MM. (Not media)In this role, I:✔ Oversee an ongoing brand transformation for all consumer-facing marketing. A thorough reset of social, broadcast, e-comm and digital strategy elements along with production and executional oversight.✔Executed implementation of “in-house” advertising agency model leading to a nimble response on project deadlines, explosive social and e-comm media growth, innovative media activations and major savings ($1.9 MM) compared to prior traditional agency commission approach.✔Repositioned the brand for guests looking for a premium occasion by introducing chicken sandwich and Fry-seasoned Tenders (along with eliminating low end offerings that were creating operational complexity) to increase average check over 19% in 2 years✔Implemented eComm strategy with a increased spend of $1.5MM/year on promotional activity (Free delivery, $5 off $20, etc) on DoorDash and Uber delivery platforms resulting in 18% of overall sales for total of ~$126MM sales this year✔Took a data-driven approach to building our social audience. Expanded social platforms with a novel “Let’s get real” cultural relevance approach to all content resulting in an engaged fan base. Over 14MM impressions (up 46%) and 2.3MM video views (up 47%) as of Summer 2023. Highlighted campaigns include “Frunker”, “52 FryDays” and “Secret menu.”✔Reimagined restaurant look and feel with exterior design and kitchen space (Fit Kitchen) resulting in popular “Restaurant of the Future“ model. Fresh consumer “curb appeal” responsible for same stores sales up ~18% vs traditional approach.
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Director Of Marketing - TexasKrispy Kreme 2014 - Aug 2019UsOur "community first" strategy reconnected our brand with Texas markets and the Latino audience. Lead a team of 10+ in-house and vendor creative, marketing, and production staff that delivered "Texas-centric" digital and traditional marketing campaigns along with relevant food offerings.In this role, I:✔ Drove growth through the design of targeted, recurring limited time offer (LTO) campaigns as well as revamping digital, social, and media marketing execution.✔ Increased company's overall revenue 25% over 3 years to $25 Million by growing wholesale business 30%, launching products tailored for local markets, opening new stores, and introducing ancillary sales programs, including online ordering/delivery services, catering, carry-out, and fundraising programs (up 11.5%).✔ Improved Krispy Kreme’s regional profile and market relevance by negotiating and designing promotional partnerships with major brands including Univ. of Texas, San Antonio Spurs, Sea World, and Dr. Pepper/Big Red.✔ Expanded the Latino share of customer base to 35% through dual language marketing campaigns and introduction of local flavor profiles into product lines. -
Global Marketing Director, Brand /CreativeKrispy Kreme 2011 - 2014UsKrispy Kreme is a 1,100+ unit, 78-year-old iconic brand represented in 25 countries.I was recruited to revitalize the company brand, help transform the corporate environment, and leverage a dormant fan base to grow market share. I managed an internal team of 12, an external national ad agency/digital partner, and a $3MM global creative production budget.My accomplishments included:✔ Grew corporate revenues 30% over 3 years to $470 Million and supported 300% increase in stock price by reinvigorating brand mission of “joy” with customers, overhauling product offerings, and facilitating company’s first marketing calendar.✔ Generated 4 million Facebook fans and email list of 400,000 customers by creating the company’s first digital strategy implemented across multiple social media platforms.✔ Unlocked international growth by fostering collaboration between the international and domestic marketing teams and standardizing the company's brand messaging and store design.
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Director, Brand / CreativeFuddruckers 2010 - 2011Houston, Texas, UsI was the branding lead for all domestic and international marketing programs for this fast-casual restaurant brand. My accomplishments included:✔ Major contributor to the re-attainment of positive cash flow and reversal of financial losses through the launch of redesigned brand platforms, including a new corporate website and franchisees’ sub-site templates.✔ Grew email subscriptions 80% over one year by creating new social media campaigns across multiple sites.✔ Synchronized the company’s brand development, marketing campaigns, advertising, social media, market research, communications, franchise marketing, and menu development by executing the company’s first unified marketing plan and calendar.✔ Created the company's first-ever Brand DNA to guide all marketing, advertising, and communications. -
Founder / Brand VisionaryRepublic Tequila 2008 - 2009I conceptualized, developed, and launched a start-up premium tequila company. I oversaw all day-to-day operations, including product design, marketing, production, and distribution.In this role, I:✔ Innovated the product formulation for an award-winning ultra-premium 100% blue agave, certified organic tequila.✔ Raised $4 Million in capital funding to support product distribution and company expansion.✔ Generated first-year sales of $600,000 in the US market through integrated marketing campaigns, including social media, point-of-purchase displays, and on-and-off premise brand building.
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Brand DirectorGsd&M Advertising 1995 - 2008Austin, Tx, UsI led a team of up to 15 creating marketing campaigns for blue-chip clients (Pennzoil, Chili's, Macaroni Grill, US Air Force) along with managing multimillion-dollar production and staffing budgets.My accomplishments include:✔ Won client accounts cumulatively valued at over $110 Million.✔ Improved Chili’s brand recognition by overhauling all brand elements for younger millennial audience.✔ Increased US Air Force recruitment levels by 7% by switching from traditional media to digital/online.✔ Enabled a $1 Billion capital program for the University of Texas by creating a impactful, integrated rebranding campaign "We're Texas."
Tim Sabo Education Details
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The University Of Texas At AustinAdvertising
Frequently Asked Questions about Tim Sabo
What company does Tim Sabo work for?
Tim Sabo works for Checkers & Rally’s Drive-In Restaurants
What is Tim Sabo's role at the current company?
Tim Sabo's current role is Brand & Marketing Executive | Brand Transformation.
What schools did Tim Sabo attend?
Tim Sabo attended The University Of Texas At Austin.
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