Creative Direction & Project Management (2012-Now)Summer Day Camp (2015-2022)I am responsible for the creative direction of marketing that engages 20,000+ Chicago children age 6-12 and their families each summer.*2022 "Adventure Starts Here" 24,661 day camp kids (up 29% over 2021 day camp)*2021 “Summer of Possibilities” … the return to in-person with 21,189 kids* 2020 “Play On! In-Person & Virtual Camp” a complete rebranding of camp theme (to “Play On!” Virtual Camp) & creative in April 2020 for a now hybrid social distanced in-person and virtual summer day camp * 2018 “Unified: We Choose to Include” … sold out, set a new record with 21,348 kids, a 2.4% increase over 2017* 2017 “Heroes” … completely sold out in mid-July with 20,825 kids: A new record.* 2016 “Explore the Spirit of Chicago: My Neighborhood, Our City”I Am a Chicago Lifeguard (2022)Rebranding of Aquatics Unit. Campaign profiles six long-term employed lifeguards. Focuses on professionalism, pride, diversity & motivations of staff dedicated to keeping their communities safe.www.ChicagoParkDistrict.com/become-a-lifeguard*Creative direction, copy, media placementCovid-19 era "Play it Safe" (2021)*Message & creative direction on citywide re-opening of playgrounds, parks, lakefront, beaches & poolsCovid-19 era "Keep it Moving" (2020)*Creative direction of message & signage of rules & re-opening lakefront trailFastest Kids in Chicago Race (2021-22)*Naming, branding, logo, digital & printMovies in the Parks (2015-22)*Branding & event signageChicago Marathon & Shamrock Shuffle (2010-22)*Project manager, PSA copy, expo tableLearn to Swim (2014-21)*Creative directionMedia Permit Manager (2008-12)Manager of all media permits, Point of contact and location landlord: film, TV, photo shoots and location supervision (examples):Obama's Election Night in Grant Park (2008)Chicago 2016 Olympics (2008)Public Enemies (2008)Transformers 3 (2010)Shameless (2011)Chicago Fire (2012)

* Wrote & supervised the creative, production and distribution of all marketing pieces for Lakefront Region events and programs: brochures, flyers, posters, press releases, marketing table*Hired & supervised all outside contractors (ad agencies, designers, photographers, printers, etc.) on creative projects*Managed park marketing and all signage of Chicago's developed lakefront*Chicago Park District communications liaison to outside agencies, media contacts and community groups. Advised park staff on media and community relations, and maintained liaison with the park district’s central marketing communications office*Manager of all public communications related to daily water testing (Memorial Day to Labor Day) of 26 miles of Chicago's beaches*Created & managed summer-long Tour Da Lakefront Bicycle Challenge (2007, 2008) promotion of paved 18-mile lakefront trail along Lake Michigan

* Copywriter of print and web-based materials supporting the marketing communication efforts of all AMA departments and programs* Wrote persuasive copy that achieved AMA marketing objectives* Editing (AP and AMA styles) and proofreading duties

* Wrote & creative director of IIT's Undergraduate Admissions promotional materials (viewbook collateral, brochures, direct mail, posters, website, etc.) used by the Admissions Department to recruit prospective students* Undergraduate viewbook collateral campaign netted a 23% increase in admitted students for the fall freshman class (2001-2002)* Promoted to Assistant Director of Admission Print Publications within sixteen months of hire* Direct liaison between Marketing and Admission Departments* Responsible for the hiring and management of all outside contractors (graphic designers, photographers, printers)

* Assistant to two Media Planners on Burger King TV and radio broadcast advertising for 57 markets & sub-markets in the southeast United States* Assisted in county coverage and determining most efficient & cost-effective ad dollar allocation within metro and sub-market broadcast range* Created, coordinated & managed all broadcast plans used by Media Buyers in the New York office