Timothy Carroll Email & Phone Number

Southlake, Tx

• Real Estate Developer and Manager for Summit Climbing, Yoga & Fitness

Dallas, Tx

• Leading member of project team building Next Generation video products. Responsibilities included developing customer premise equipment, leading an Agile scrum team of software developers, shaping the customer experience, defining product requirements and functionality based on customer needs and the competitive environment. • Managed 5,000 person Alpha testing program to identify critical product improvements and new feature ideas.

Dallas, Tx

• Led the effort to build and launch U-verse Games product• Responsible for ongoing management, growth and P&L of U-verse Games business• Grew paid subscriber base • Managed projects to launch new games and improve existing games including vendor management, product development, testing and launch• Created and managed Games reporting to monitor performance and identify areas for improvement• Directed marketing programs to drive new subscribers and retain current subscribers• Launched a Texas Hold ‘em Poker app utilizing U-verse Enabled technology• Reduced churn from 59% to 7%• Responsible for management, growth and P&L for online games (games.att.net)• Changed merchandising strategy to improve customer engagement• Implemented a recommendations engine to make it easier for customers to find games they like• Improved visits per user from 2.0 to 3.2 (59% improvement)• Performed continual reporting and analysis to identify areas for improvement• Managed external partners who provide games and promotions• Managed project to overhaul the entire site and to launch a new AT&T Games Membership program

• Developed and implemented a cross functional customer experience program to improve client satisfaction. Worked across all departments to improve products and processes, improved customer service standards and customer satisfaction analytics. Improved client satisfaction 8%, reduced intent to cancel 35% and improved BBB rating from F to A within 6 months.• Formed strategic partnerships with outside companies to expand sales opportunities and add value to product offerings• Led co-op advertising program driving $82 million in annual revenue, a 15% increase• Managed Client referral program driving over $3 million in annual revenue, a 100% increase• Oversaw collection and analysis of competitive intelligence which drove strategic, product and pricing decisions• Founding member of the Social Media Council. Developed and executed strategies to build the company’s brand through social media marketing and to provide this service to clients.• Created, launched and grew SuperTradeExchange, the largest individual B2B barter network in the country, achieving 100% client retention.• Led development and board approval of transformational strategic plan including the award winning SuperGuarantee, pay for performance advertising products and the SuperTradeExchange• Supported sales channels, developed training programs and delivered road shows resulting in improved sales performance• Created and managed all B2B marketing communication materials including sales collateral, tradeshow program and advertising driving 150% ROI• Developed customer loyalty program to increase share of wallet and improve retention rates resulting in 50% increase in revenues from agencies• Incentive Trip Winner – Aruba 2009

• Led development and board approval of transformational strategic plan including the award winning SuperGuarantee, pay for performance advertising products and the SuperTradeExchange

• Channel Manager for Superpages.com advertising products; doubled revenue on internet advertising products in 2007• Supported sales channels, developed training programs and delivered road shows resulting in improved sales performance• Created and managed all B2B marketing communication materials including sales collateral, tradeshow program and advertising driving 150% ROI• Developed customer loyalty program to increase share of wallet and improve retention rates resulting in 50% increase in revenues from agencies

• Developed business plan, secured financing, oversaw construction and created product offerings and programs• Hired, trained and managed a high performance team of employees with focus on customer experience• Created and implemented marketing programs including personal sales, search marketing, public relations, grass roots and mass media• Managed all accounting and financial reporting

• Developed and implemented Strategic Plan for satirical newspaper and web site• Developed financial reporting and budgeting systems for the company• Developed & executed strategies for expansion into new markets and monetization of internet properties

• Oversaw all technical, network and support systems for prepaid calling card business• Purchased network, hardware and processing services; managed vendors & negotiated contracts• Managed and developed staff to assist in exceeding all goals• Measured and managed quality control• Developed and launched prepaid calling card business valued at $225 million within 3 years• Developed strategies and managed product development, marketing, sales and company P&L• Built and managed sales staff which exceeded annual goals• Negotiated and signed contracts with major accounts• Member of founding team that created and launched GTE MasterCard• Created and implemented database marketing programs • Implemented statistical analysis to evaluate effectiveness of direct marketing programs• Built credit card portfolio to over $500 million in assets with $14 million in net income within 3 years

Mba, Marketing, Finance, Entrepreneurship

Bba, Finance & Marketing