Tim Castelli Email and Phone Number

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Accountable for clearly positioning product lines, technology, and platform for SaaS-based software provider to the automotive industry. Responsibilities include developing a go-to-market strategy and executing the plan across the organization while monitoring business metrics. Closely collaborate with a variety of teams across functions and all levels of the entire organization on product releases and other product updates.

Led messaging, positioning, and campaign strategy and execution for Diversity & Inclusion, Advanced Talent Analytics, Workforce Compliance, and Workforce Planning & Analytics groups at leading Human Capital Management technology company. Responsible for developing and leading go-to-market activities that increased lead generation and market awareness for a variety of SaaS-based software, and services. Created integrated campaigns combining webcasts, thought leadership, email, social media, video, and events. Collaborated with product management, solution consultants, and sales teams in developing marketing programs. Published consistent cadence of blog articles focused on thought leadership in support of product groups.• Quickly developed an unplanned “gap” campaign for new D&I solution that included creation of collateral, webcasts, email, and social media that generated $150k in additional pipeline in Q4. • Developed OrgPublisher software expansion gap campaign that generated an additional $100k in Q4 revenue.• Led development, promotion, and execution of nearly 40 webcasts generating over 700 MQLs. Performance of webcasts improved greatly due to enhanced messaging, branding, and professionalism of webcast delivery.• Developed new website content for OrgPublisher software, moving from out-of-date legacy site, that dramatically increased site views and downloads of free product trial.• Managed five marketing product launch campaigns, working in collaboration with product and sales teams to develop and drive the campaigns.• Worked closely with internal and external thought leaders to build content library that supports generating and nurturing leads including white papers, customer testimonials, brochures, eBooks, infographics, and videos.• Planned and executed on two regional PeopleFluent D&I events resulting in 16 MQLs, as well as the planning and logistics required for five trade shows in second half of 2017.

Supported cloud-based Digital Collaboration group’s, Office 365 and Skype for Business Services, global marketing activities. Responsible for developing marketing plans, campaigns, positioning, messaging, and collateral to drive increased market awareness and demand generation for services.• Developed market awareness campaign, including survey, video, white paper, infographics, brochures, and blogs on “Drive your Office 365 Deployment”. The blogs in support of new assets generated nearly 4,000 views in the first month.• Coordinated and managed Digital Collaboration and BPS exhibits and demos at seven industry events. The events generated over 3,000 contacts for the supported services. • Created scenarios at HPE Discover event for attendees to spend “Day in the Life” of an industry persona as they experienced the Digital Collaboration area. Over 250 attendees took part in the journey.• Developed launch campaign for new offering, Modern Workspace Service, through social media and other channels. Promotion plan resulted in multiple technical outlets publishing articles regarding new services.

Led team of marketing professionals to drive global awareness and demand generation for portfolio of services. Responsible for development and execution of annual marketing strategies, plans, messaging, campaigns and sales enablement programs.• Developed campaigns comprising a series of integrated touch points using digital content to position and promote Business Process Services (BPS). In 2015, the BPS campaigns had the highest number of touches among all campaigns.• Focused team on generating and improving social media activities to increase awareness and engagement with followers. Accordingly, BPS had the most followers in social media sites among all portfolios.• Designed and managed annual CFO Forum event for current and prospective client CFOs. Objective was to provide CFOs with opportunity to network with peers, learn about compelling topics and interact with variety of experts. Resulted in 50+ CFOs and Senior Finance Leaders attending events and 7 new opportunity leads.• Created marketing collateral, including brochures, thought leadership papers, demos, case studies, videos, infographics and event plans. • Coordinated with regional marketing and sales teams on developing and executing BPS marketing campaigns to increase awareness and drive demand generation. • Supported sales pursuit and business development teams with relevant collateral and supporting information.• Communicated with and provided information to leading market analysts on capabilities, clients and product strategies.

• Developed new service recommendations and executed on product launch campaigns for new offerings. Resulted in development and launch of four new offerings in 2009 – 2010.• Created standard response material for Solution teams to create more consistent messaging and approach for responses to client's RFx. Reduced RFx response development time by up to 10%.• Provided internal stakeholders with semi-annual analysis on markets, trends and competitors.

Responsible for BPO F&A offering, including Source-to-Pay, Order-to-Cash and Record-to-Report services. Managed development, delivery and execution of the annual product plan. Created product strategies and tactical plans by integrating external market requirements, internal capabilities and business plan commitments. Followed concept-to-production methodology for new releases, similar to Pragmatic Marketing framework.• Solution leader on $22m F&A and Procurement contract win with Telecom firm. Designed transformation recommendations, solution design, transition plan, and business case. • Developed Operations Assessment methodology as a consultative engagement lead-in to F&A deals. Took place over a short timeframe and provided clients with an illustrative business case, operational recommendations, solution framework and high-level transition plan. Resulted in four successful assessments in 2007-2008.