Tim Caton Email & Phone Number

Stratham, New Hampshire, Us

› Built to #1 premium chocolate brand, #1 total growth supplier at Walmart across 3 seasons.› Tripled the seasonal business in 3 years.› Leverage category-leading analytics to double sku counts and off-shelf displays.› Tripled Checklane biz in 15 months.› Added Halloween, bringing seasonal count from 3 to 4.

Stamford, Ct, Us

Hair, personal care, travel, home and kitchen appliances. Branded, private label, direct import.› Grew $30K online category into $2.5M over 18 months.› Achieved managed-growth +5-10% target on core Personal Care Appliance desk.› Onboarded 2 new departments.› Successfully negotiated first price increase in a flagship category in 5 years (pre-Covid). › Grew Home category by +50% in one year by partnering with Merchant on item and price optimization; expanded to Neighborhood Market.› Recognized by leadership as a “model supplier partner” due to multi-year Home program. Arranged company’s first-ever JBP partnership with Walmart.com.

Northwich, Cheshire, Gb

Led sales for premium party/seasonal accessories manufacturer across national accounts; managed distributors and broker agencies.› Onboarded new accounts and channels, including Amazon, Bed Bath & Beyond, food, drug and home centers.› Negotiated Family Dollar test market to yield minimum 5x growth over 3 years.› Secured commitments to grow one major account by +30% and another (Walgreens) by +50% in one year through item and footprint expansion.› Eliminated margin erosion at major retailer by negotiating volume rebate that included baked-in net growth.› Protected existing business by executing a JBP-style volume agreement at Target that yielded net growth while stopping margin pressure.

Colmar, Pennsylvania, Us

Headed Product Development Team and Go-To-Market planning. Division Co-Leader over Product, Design and Creative Teams with Engineering, QC and Sourcing reports. Led sales for The Home Depot and teamed up on Walmart, Amazon, Target and Sears/Kmart.› 2014: Division Co-Leader. Product Managers, Artists and others based at corporate office reported up.› 2013: Sales Team Leader for The Home Depot, added a Sales Manager report.› 2011: Senior Retail Strategist: Commercialization and Go-To-Market plans, licensing, patents and innovation.› 2010: Added new team: Graphic design team reported up.› 2009: Product Manager with responsibilities for several hardlines categories.Notable Accomplishments:› Built first online-focused product track resulting in 10x annual growth on Amazon for 2 years in a row.› Created all-new product team accountability process; cut development times by up to 50%.› Found/exploited patent technicality for Walmart private label win against $30B competitor’s top consumer line.› Leveraged shopper insights to innovate stale legacy lines like picture hangers and self-adhesive felt.› Disrupted category by launching the first US competitor to 3M Command; helped small inventors by distributing products like the Bat Hook, FeltLok, The Picture Fanger, and Stick Um to mass retail.

Santa Monica, Ca, Us

Led division’s senior brand team of 5 direct reports who also managed teams. Included 12 mostly licensed brands, up to $150M in annual retail.› May 2008: Led multiple brand teams including division's most senior Brand Team.› Jan 2008: Promoted to Senior Brand Manager with added responsibilities for long-term commercial growth and brand direction.› 2007: Brand Team Leader with first reports.› 2006: Product Manager responsible for 3 brands.Notable Accomplishments:› Trained and developed direct reports and assigned junior managers/associates. Promoted several associates/managers, including one New Brand Team Leader. › Implemented brand directional outline process to set expectations and simplify communication with C-Suite.› Led Hong Kong-based team that slashed development time by 80% for a date-sensitive launch.› Co-designed 3 innovative feature items using existing patents that led to new derivative patents/applications. › Created division-wide standards for P&Ls, Line Plans, and Retail Sales Analysis.› Achieved $1M royalty savings and credits from 2 licensors in a single year.› Championed a forward-thinking Trend Team that incubated and brought to market several new brand and item concepts.

St-Laurent, Québec, Ca

› Developed launch plans, growth strategies. Managed design vendors. Experienced CPSC-directed recalls.› QVC on-air certified guest with 10+ appearances.

Hatfield, Pa, Us

› Promoted to oversee brand marketing and product management for about 50% of domestic revenue. › Built company’s first direct-import program with Walmart and Toys R Us, and first multilingual/international line.