Years of experience driving revenue growth, new business development, andmanaging advertising/marketing channels. Increased brand awareness from9.1% to 75.5% and 35% bottom-line revenue growth from new business andslashing operating costs. Implemented rewards program and loyalty strategiesboosting customer satisfaction and retention.Increased revenue 21% in key accounts by introducing & using pricingstrategy discipline while also acquiring new corporate accounts, tailoringproducts to meet unique needs; creating cross-sell & upsellingopportunities online and in-app.Slashed payroll costs 27% by maximizing advertising channels/platformsand relevant analytics. Went from two social media accounts to thirty-fiveassets. Drove efficiencies by leveraging resources which pushed requiredstaff hours to nearly zero.Developed and implemented strategic sales, marketing, & customerservice/account management plans.Launched net promoter score survey system using data to improvebusiness decisions/prioritization.

Developed business plan/strategy, marketing analysis, advertising plans, created three online stores and one physical location. Business was sold.

Built strong relationships with existing clients driving down number ofcontract renewal losses while maintaining at least in 80% contributionmodel.Always exceeded sales targets by at least 20%; last quota being $1 billionannually.Collaboration improved overall performance of sales team, increased salesgrowth, & attainment of team goals.

Managed client portfolio of large direct financial institutions and reseller EFT clients representing $30M in annual revenue. Oversaw relationship team in support of clients.Negotiated new contracts, contract renewals and amendments for add-on sales with 98% retention rate.Achieved 100% retention in Major Accounts Portfolio by collaborating with reseller clients to develop sales and marketing plans that met stated business and revenue objectives.Provided balanced, well-managed communication with clients coupled with site visitation, driving 33-50% year-over-year sales growth in Major Accounts PortfolioAccomplished long-term business objectives and maximized additional sales by facilitating effective strategic planning processes/annual plans with clients. Developed go-to-market strategies for resellers/direct customers, identifying new sales opportunities for client and increasing revenues based upon consultative sales.