Ambitious and driven GTM leader known for my relentless focus on execution and ability to deliver immediate impact.I lead with a human-first & empathetic approach, combined with a servant leadership mindset, constantly looking for ways to serve my team, helping them execute and grow.With more than 16 years of experience in the technology industry, I have developed a deep expertise in a variety of go-to-market motions. After 7 years in enterprise sales, I transitioned to Marketing and have built up vast experience holding a variety of marketing roles across Product, Field, Content, Social, Community and Partners. Specialties include team culture & leadership, diverse talent recruitment, product positioning & messaging, branding, enablement, launches, competitive, analyst relations and keynote speaking.I am a consistent over-achiever as seen through results including:- Grew the Sprout Social PMM team 5X, establishing a strong team strategy & culture which revitalized the view of product marketing across the org. We created many foundational assets incl. value props, buyer personas while driving multiple Tier 1 product launches, always aligning us to business impact.- Shortlisted by Product Marketing Alliance as a finalist for the Product Marketing Team of the year 2023 award.- Drove Sprout Social & Salesforce's social partnership & Service Cloud integration launch, driving significant Enterprise revenue to the business.- Led Salesforce CPQ messaging and positioning overhaul, consolidating multiple brands and sales assets.- Created Salesforce’s Sales Influencer Program building a community of influencers and strategic partners to help sales professionals sell.- Created brand-new role as the first HQ Cloud PMM based in region (EMEA) running all Sales Cloud product marketing across the region.- Created Quotable, an online destination for sales professionals incl. written content, podcasts and videos. Averaging 19k site visits per week and 14k subscribers.- Vast experience in creating and executing events. Created Sales Machine NYC which had 2k+ paid attendees over the 2 events. Successfully ran 3 Dreamforce Sales Summit event experiences with 4k+ attendees each event.- Placed on the Salesforce 'Key Talent Program' (top 3%) after 7 months of being in the organization.- Sales results include FY08 150%; FY09 180%; FY10 110%; FY11 203%; FY12 445%, FY13 291%; FY14 141% including winning the largest deal in Ricoh's history ($130M TCV).Views expressed are entirely my own and not those of my employer.