Project Manager, Business Change Manager
Air Miles
IT Project Management, notably the New Collector Database project (budget £4.7m with up to 28 full time staff), and management of an external company providing IT servicesChange Manager on a variety of projects and promotions, including;• Manager of the overall project to end the relationship with J. Sainsbury, and launch with Tesco as the new grocery partner for both AirMiles and BA Miles. This included a £8m marketing campaign with a number of mailings, some convoluted legal issues, and a number of physical and cultural changes.• Relocation of the Call Centre from Crawley to Warrington, which included the redundancy of more than 400 staff (assisting 80% of these find alternative employment), together with the recruitment of 160 new staff in Warrington• A project to urgently reduce the lost call rate to the call centre, which was resolved by initiatives such as rostering alterations, changes to the telephony handling, system enhancements and an accelerated recruitment campaign• A series of Promotions in conjunction with the Times Newspaper, whereby readers collected vouchers that they exchanged for discounted weekend breaks. This work included devising the fulfilment process, modifications to the call centre sales system, training the call centre, ensuring that response had been adequately estimated & planned for, and responding to demand (both too much & too little)• The selection and subsequent implementation of the Epiphany Campaign Management System• Project Manager for the ‘Great Giveaway’ promotion which impacted all areas of the company, and involved sourcing 500,000 seats from BA, distributing them through partners, and handling the resulting calls through AirMiles own call centre plus an additional one temporarily provided by an outsourced company.• The ‘Shine’ promotion to boost sales of Packages Holidays via a personalised mailing to 2m customers