Sports, Entertainment, Sponsorship Marketing Professional with 10+ years of brand and agency side experience leveraging data-driven insights to develop actionable activation strategies that drive quantifiable business results.Director of Sports & Entertainment Sponsorship Marketing Email: timconsnc@gmail.comSeasoned Sports and Entertainment Sponsorship Marketing Executive with over 10 years experience with Fortune 100 brands and a deep understanding of the sponsorship marketing landscape gleaned from working with national properties such as NFL, NBA, NCAA, NASCAR, The Rolling Stones and more. I lead by leveraging data-driven insights to develop authentic, actionable activation strategies that drive quantifiable impact on brand awareness, revenue and loyalty. I seek to develop breakthrough activation strategies - not same old, same old - to authentically enhance the fan experience in a way that subtly educates and drives consumer behavior.I leave no stone unturned to derive maximum ROI from sponsorship investments by engaging cross functional leaders across the enterprise to educate and evangelize regarding the rich opportunity that the sponsorship assets provide to assist in accomplishing their business objectives.Work history includes significant accomplishments in revenue growth, ROI impact, retention strategies, operational management, innovation, organizational development, leadership and change management, training and development, SOP & KPI development, stakeholder relations and contract negotiation.CORE COMPETENCIES:● Marketing Strategy● Sponsorship Activation● Event Management● Marketing Communications● Social Media Marketing● Integrated Marketing● Coaching & Talent Development● Digital Content Development● Agency Management● Thought Leadership● Contract Negotiation● SOP & KPI Development● Partner Relations● Process ImprovementCAREER HIGHLIGHTS:● Developed integrated cross functional activation strategies to drive 70% ROI on Sprint’s initial 4-year NBA sponsorship investment.● Conceived and developed the Miss Sprint Cup NASCAR marketing platform that delivered over $18M in annual incremental brand impact via 1.8M social media followers, national broadcast presence, earned media and at-event activation.● Secured $25M in annual partner funding by developing integrated OEM-based sponsorship activation strategies to offset sponsorship fees.Please contact me at 913-481-2022 with any inquires regarding Sponsorship Marketing job opportunities.
Listed skills include Marketing Strategy, Marketing, Event Management, Social Media Marketing, and 16 others.