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Sports, Entertainment, Sponsorship Marketing Professional with 10+ years of brand and agency side experience leveraging data-driven insights to develop actionable activation strategies that drive quantifiable business results.Director of Sports & Entertainment Sponsorship Marketing Email: timconsnc@gmail.comSeasoned Sports and Entertainment Sponsorship Marketing Executive with over 10 years experience with Fortune 100 brands and a deep understanding of the sponsorship marketing landscape gleaned from working with national properties such as NFL, NBA, NCAA, NASCAR, The Rolling Stones and more. I lead by leveraging data-driven insights to develop authentic, actionable activation strategies that drive quantifiable impact on brand awareness, revenue and loyalty. I seek to develop breakthrough activation strategies - not same old, same old - to authentically enhance the fan experience in a way that subtly educates and drives consumer behavior.I leave no stone unturned to derive maximum ROI from sponsorship investments by engaging cross functional leaders across the enterprise to educate and evangelize regarding the rich opportunity that the sponsorship assets provide to assist in accomplishing their business objectives.Work history includes significant accomplishments in revenue growth, ROI impact, retention strategies, operational management, innovation, organizational development, leadership and change management, training and development, SOP & KPI development, stakeholder relations and contract negotiation.CORE COMPETENCIES:● Marketing Strategy● Sponsorship Activation● Event Management● Marketing Communications● Social Media Marketing● Integrated Marketing● Coaching & Talent Development● Digital Content Development● Agency Management● Thought Leadership● Contract Negotiation● SOP & KPI Development● Partner Relations● Process ImprovementCAREER HIGHLIGHTS:● Developed integrated cross functional activation strategies to drive 70% ROI on Sprint’s initial 4-year NBA sponsorship investment.● Conceived and developed the Miss Sprint Cup NASCAR marketing platform that delivered over $18M in annual incremental brand impact via 1.8M social media followers, national broadcast presence, earned media and at-event activation.● Secured $25M in annual partner funding by developing integrated OEM-based sponsorship activation strategies to offset sponsorship fees.Please contact me at 913-481-2022 with any inquires regarding Sponsorship Marketing job opportunities.
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General ManagerAardvark Studios Sep 2016 - Apr 2024Conshohocken, Pennsylvania, United StatesAardvark Studios is a national mobile experiential marketing agency headquartered in Conshohocken PA, just outside of Philadelphia. The company provides full service end-to-end mobile experiential marketing solutions in the sports and sponsorship marketing space including strategy, creative development, fabrication, logistics and planning, field operations & reporting. Customers have included AMEX, T-Mobile, Coke, Starbucks, Target and move.Led daily operations in a rapidly growing start up environment. Areas of focus included field operations, process development, operational metrics development, vendor diversification, training and talent management, marketing.● Scaled up operations to support a 3x growth in topline revenue and annual event execution over a 5 year period while maintaining 98.5% service level.● Conceived and drove development of an innovative video based training protocol that improved training efficiency and effectiveness while providing an on demand knowledge base for nationally dispersed field staff.● Led vendor diversification effort for the largest single SKU during COVID crisis to deliver a 100% capacity increase and an 11% reduction in production cost. -
Director Of Sponsorship Marketing (2010-2015) / Gm Of Nascar Sprint Cup Series SponsorshipSprint 2008 - 2015Charlotte, NcPrior to the acquisition by T-Mobile announced in 2018, Sprint was the 3rd largest wireless carrier in the US with $33B in annual revenue across 50 million customers. Led acquisition, management, strategy, activation, and a dedicated 9-person marketing staff to drive brand/corporate objectives against a $135M annual sports and entertainment sponsorship budget. Directed all NBA and NASCAR marketing activity in addition to USSA and numerous team and university sponsorships across broadcast, digital, social, mobile, PR, and onsite extensions.● Drove negotiation, sell-in and key constituent buy-in of Sprint’s 4-year NBA sponsorship investment followed by effective cross-channel activation to yield a 41% ROI.● Conceived and launched the Miss Sprint Cup NASCAR brand platform that delivered over $18M in incremental annual brand impact and 1.5M social media followers through broadcast presence, social media, earned media, and at-event activation.● Engaged external partners (retailers and OEMs) to secure over $25M in marketing budget support to deliver win/win business results against sponsorship-based joint marketing efforts. -
Senior Marketing ManagerSprint 2004 - 2008Overland Park, KsManaged a 4-person team that developed and executed all national activation for NFL and NASCAR sponsorships. ● Led development and execution of Sprint’s NFL Mobile App which was available only to Sprint customers and drove a 38% churn reduction among high ARPU NFL fan customers.● Leveraged two of the most iconic brands in the world – The NFL and The Rolling Stones to launch Sprint’s first season with the NFL with an innovative cross-platform promotion that offered fans the opportunity to experience the Rolling Stones Super Bowl Halftime performance on the field. Lifting awareness of Sprint’s association with the NFL by 80% among casual fans.● Developed innovative B2B joint marketing strategy leveraging Sprint’s title sponsorship in NASCAR to build relationships with other NASCAR Sponsors to drive over $50M in annual revenue.
Tim Considine Skills
Tim Considine Education Details
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Marketing/Marketing Management, General -
Bachelor’S Degree
Frequently Asked Questions about Tim Considine
What is Tim Considine's role at the current company?
Tim Considine's current role is Director of Sponsorship Marketing | Sports & Entertainment | Data Driven | Sponsorship Strategy | National Partnerships | MBA.
What is Tim Considine's email address?
Tim Considine's email address is ti****@****ink.net
What is Tim Considine's direct phone number?
Tim Considine's direct phone number is +121544*****
What schools did Tim Considine attend?
Tim Considine attended Indiana University - Kelley School Of Business, Washington And Lee University.
What skills is Tim Considine known for?
Tim Considine has skills like Marketing Strategy, Marketing, Event Management, Social Media Marketing, Sports Marketing, Marketing Communications, Management, Integrated Marketing, Advertising, Strategy, Branding, Sponsorship Activation.
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