Multi-dimensional senior executive with four decades of expertise in all customer communication channels across Tier 1,2 & 3 automotive marketing. Customer-centric marketer who has been an industry trailblazer in Digital Marketing, CRM, Customer Experience Management, Data-Driven Personalized Video Experiences and Multi-Platform Retail Automotive Video Campaigns.Held executive management positions at five major agencies within the top three holding companies serving their largest T1 automotive accounts -- including the former president of Wunderman Team Detroit (Y & R Brands/WPP) and President & CEO of Ross Roy Communications and InterOne Marketing Group (BBDO/Omnicom) and EVP Customer Insights & Engagement at Campbell-Ewald (IPG).Helped champion the use of data-driven personalized video experiences across the customer journey. UnityWorks custom video ad content and campaigns support over 10,000 dealerships and 25 automotive brands. In the past year, UnityWorks created and delivered over 75,000 video campaigns across the industry’s leading media platforms. The company created over 1 million custom videos in 2023. UnityWorks is recognized as the industry leader in video marketing for auto dealers.Spearheaded the sale of UnityWorks to Internet Brands/KKR in 2015. UnityWorks is part of Autodata Solutions (acquired in 2019 by Thoma Bravo). Contributed numerous thought leadership articles in Digital Dealer Magazine focused on video marketing. Authored a book called “Truths in Advertising” providing guidance to young advertising professionals on how to succeed in the advertising industry.
Listed skills include Digital Marketing, Integrated Marketing, Advertising, Strategic Partnerships, and 46 others.