Executive Vice President, Strategic Development
CurrentLead strategic development at J.D. Power - UnityWorks where I am focused on helping agencies and brands create data-driven personalized video experiences across the customer journey. UnityWorks utilizes its proprietary video technology platform and in-house content development services to create unlimited customized and personalized video experiences enabled from any channel.Led the successful development of new revenue generating strategic partnerships (Tier 1 & 2) within the automotive vertical. Played a key role in successfully completing the sale of UnityWorks to Internet Brands in June 2015. UnityWorks a video specialist and digital marketing organization that is part of J.D. Power (acquired in 2019 by Thoma Bravo). Partnered with OEM digital agencies to become certified digital advertising provider for 14 automotive brands. UnityWorks has become the recognized leader in video marketing with custom video campaigns and dynamic inventory video campaigns supporting thousands of dealers across the industry's leading media platforms.Our mobile first video campaigns have demonstrated customer engagement above industry benchmarks and have shown to generate search lift, showroom visits (Google) and influence sales .Introduced data-driven personalized video experiences to Epsilon and their largest client GM. Currently over 5,000 dealers across multiple brands utilize dynamic, customized video experiences for sales and service customer communications.