A Customer Experience StrategistMarketing Strategy from a Customer Experience and Journey perspective. Informed by primary and secondary research including leveraging behavioural data and facilitated primary research with customers. This process directly informs the CX Design including 1:1 personalization, segmentation, media targeting, web, mobile experience design and omni-channel content delivered through marketing automation platforms.Content strategy that is informed by customer insight. A focused process to create ownable territories and content planning across channels with a designed linking strategy to help the customer purchase.Connecting marketing strategy with MarTech stack. Deeply connected with technology SMEs to deliver on the CX strategy.Platforms and Tools: Brand Value Proposition, Content Marketing, Web, App and Multi-channel communication including Social, SEO, SEM, Native Advertising, Email, Retargeting and Marketing Automation. Success stories across multiple categories.A team builder and manager - facilitating collaboration between research, creative, content development, web and app dev, testing, analytics and optimization.Specialties: Strategy, Marketing, Customer Experience, Digital Marketing, Social Marketing, Search Media, SEO, Digital Media, Web Strategy, KPI Development, Analytics, Integrated Marketing.
Listed skills include Digital Strategy, Digital Marketing, Integrated Marketing, Digital Media, and 30 others.