My proficiency in developing effective go-to-market strategies has been honed through years of hands-on experience. From conceptualization to execution, I have overseen numerous marketing campaigns, demonstrating a keen ability to translate business objectives into compelling narratives that captivate audiences. This includes a nuanced understanding of analytics to derive actionable insights, ensuring that marketing efforts are creative, data-driven, and optimized for success. In addition to my strategic and analytic understanding, I follow through with the seamless execution of complex marketing campaigns. This experience has ingrained in me a keen sense of fiscal responsibility, ensuring that marketing initiatives align with financial objectives while delivering maximum impact.

ChannelNet is focused on serving the financial industry. Except for a few clients, most of its work includes branding, creating a great customer experience, content curation, and data-driven insights for the financial service industry. A leader in CX, advancing technology and innovation to focus on data-driven dynamic content delivery for a personalized customer journey.

An executive with crucial experience driving Creative Design, Strategy, and Marketing Solutions finding unique ideas that solve business problems to meet client’s business objectives.

Oversee concept, design executions, tone, and voice taking risks when considering solutions to help push work beyond perceived limits. Collaborates and works closely with other disciplines to ensure executions are meeting business objectives. Uncovered and articulated the modern consumer journey by understanding the customer mindset in each stage of consideration in developing strategies for target audiences, trends, and customer experiences to deploy creative and marketing initiatives.

Handled Ford funded branding and served in a Regional Dealer Associations capacity overseeing creative strategy, design executions and product delivery for all things digital marketing. Created design plans to address: home-page-takeovers, micro-sites, display ads, emails, CRM drops, pre-roll video, AR, kiosks, promo tiles, and social content requirements to complete campaign LOE.Clients: Ford, Lincoln, and MercuryDelivered Shopper Marketing strategy from product launches, to sales initiatives, to event strategies. • Planning and execution for writers, art directors, developers, and vendors developing 18+ event campaigns per year. • Built a creative team by attracting highly qualified candidate’s, mentor growth, knowledge and skills in retaining team talent for an expanding range of shopper marketing services.Translated the brand through the digital channel across a large complex project including visual design, IA, UX and interactive development for Ford.com 2014 Super Bowl campaign.• Project management for website execution coordinating with the broadcast message run during Super Bowl halftime. • Held close working relationship with Ford Marketing, Brand Managers, and legal team, to ensure an optimal outcome. Provided all things digital for the Regional In-Market Ford and Lincoln dealer groups for the execution of digital campaigns tied in with broadcast and experiential experiences. • Provide insight and quality overview for implemented more than 200 projects per year for 60 regional dealer groups.

As creative lead at J. Walter Thompson, Tim supervised 8 Regional Ford Dealer marketing associations billing more than 100+ million. Delivered campaigns strategy with heavy broadcast execution generating more than 1000+ TV spots over 12 years. He would lead and mentor art directors, writers and production teams in the Detroit office, as well-being utilized on several national brand campaign assignments. Partnered closely with clients and media teams to bring to life ideas and go-to-market solutions to drive sales revenue and is part of the core team for creating continuity across the Ford brand and Regional Dealer Groups for the agency.J. Walter Thompson joined with other WPP companies to become known as Team Detroit.

Developed a curriculum to encourage students to explore new brainstorming techniques and expand their perspective to finding unique and insightful ideas.