Tim Cowlbeck Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

Greater Atlanta Area

• Oversee linear, broadband and VOD program planning and scheduling to maximize viewership, drive ad sales revenue and provide value to MVPDs. Work with distributors and production companies to identify potential.
• Achieved a 22% increase in time spent viewing for original programming in 2015, outperforming the +15% goal.
• Exceeded the 2016 original programming audience delivery goal by 13%. Show less

• Converted 378 million dollars worth of promotional inventory to sales inventory in 2014, boosting revenue without sacrificing on-air support for programming priorities.
• Led the team that developed a software system for distributing the upfront programming schedule that is capable of valuing all time on the networks for the purpose of precise inventory conversion.
• Defined all system requirements and led the product team through a two year agile development process. The system… Show more Converted 378 million dollars worth of promotional inventory to sales inventory in 2014.
• Defined all system requirements and led the product team through a two year agile development process. The system enabled planning and execution to occur ten times faster than before with a much higher degree of.
• Selected to take a leading role in a company-wide effort to design a new, multi-platform software system to manage scheduling, rights and finance for all programming content across linear, VOD, broadband and mobile.
• Managed a group that designed a web-based software application which allowed the company to efficiently monitor how other broadcast and cable networks allocated their air time, as well as how they used promotional.

Greater Atlanta Area

• Managed the TNT and TBS upfront and long range plan schedules, and was charged with communicating changes to all departments.
• Worked with developers to design a new software system for creating the upfront and long range plan programming schedules. This system greatly improved advertising sales revenue projections by providing more detailed.
• Upgraded the distribution method for the breakout programming… Show more Managed the TNT and TBS upfront and long range plan schedules, and was charged with communicating changes to all departments.
• Upgraded the distribution method for the breakout programming schedules (broadcast premiere theatrical movies, original movies and series, sports and specials) by increasing accuracy and speed.
• Advised in the Very Funny brand repositioning process at TBS, using experience gained by guiding TNT through a similar process. Show less

Greater Atlanta Area

• Identified programming priorities for the networks, and determined how best to allocate on-air promotion for those priorities.
• Took the lead designing a new software application for the purpose of writing and distributing to the entire entertainment division a preview of our biggest competition for the upcoming week. Created efficiencies by.
• Built customized sponsorship packages for advertisers… Show more Identified programming priorities for the networks, and determined how best to allocate on-air promotion for those priorities.
• Built customized sponsorship packages for advertisers, creating incremental revenue for the networks. Show less

Greater Atlanta Area

• Spearheaded the gathering of competitor’s schedules, allowing the department to more strategically program the network.
• Crafted special formats for high profile events that maximized audience flow and promotional messaging.
• Monitored international and off-broadcast programs, both scripted and reality, looking for potential hits to import or to acquire.

Greater Atlanta Area

• Conducted focus groups to aid the development of key marketing campaigns.
• Designed qualitative studies to better understand the viewer and how they perceived the brand.
• Awarded accolades for supporting TNT’s We Know Drama brand repositioning efforts.

Greater Atlanta Area

• Worked with the Public Relations department to direct the flow of positive viewership results to the consumer and trade press.
• Oversaw all research projects related to TNT original programming.

Greater Atlanta Area

• Created audience estimates that impacted revenue projections, financial forecasts and program acquisitions.
• Wrote performance summaries for TNT and its competition, both broadcast and cable.

Bachelor'S Degree

Education record

Washington Semester, fall 1995 Interned at ABC News Nightline

Education record

Advanced Studies in England, fall 1994

Education record

Mass Media Institute, summer 1993

Education record