Tim Cowlbeck Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Greater Atlanta Area

Oversee linear, broadband and VOD program planning and scheduling to maximize viewership, drive ad sales revenue and provide value to MVPDs. Work with distributors and production companies to identify potential acquisition, co-production and commissioned series for the network. Manage the post-production operations of the Original Programming department, ensuring proper and timely dissemination of content to all internal and external partners, including for international distribution and… Show more Oversee linear, broadband and VOD program planning and scheduling to maximize viewership, drive ad sales revenue and provide value to MVPDs. Work with distributors and production companies to identify potential acquisition, co-production and commissioned series for the network. Manage the post-production operations of the Original Programming department, ensuring proper and timely dissemination of content to all internal and external partners, including for international distribution and domestic syndication.• Achieved a 22% increase in time spent viewing for original programming in 2015, outperforming the +15% goal.• Exceeded the 2016 original programming audience delivery goal by 13%. Show less

Converted 378 million dollars worth of promotional inventory to sales inventory in 2014, boosting revenue without sacrificing on-air support for programming priorities. • Led the team that developed a software system for distributing the upfront programming schedule that is capable of valuing all time on the networks for the purpose of precise inventory conversion.• Defined all system requirements and led the product team through a two year agile development process. The system… Show more Converted 378 million dollars worth of promotional inventory to sales inventory in 2014, boosting revenue without sacrificing on-air support for programming priorities. • Led the team that developed a software system for distributing the upfront programming schedule that is capable of valuing all time on the networks for the purpose of precise inventory conversion.• Defined all system requirements and led the product team through a two year agile development process. The system enabled planning and execution to occur ten times faster than before with a much higher degree of accuracy and strategic forethought.• Selected to take a leading role in a company-wide effort to design a new, multi-platform software system to manage scheduling, rights and finance for all programming content across linear, VOD, broadband and mobile.• Managed a group that designed a web-based software application which allowed the company to efficiently monitor how other broadcast and cable networks allocated their air time, as well as how they used promotional graphic elements. The system allowed for analysis and rich reporting capabilities in minutes rather than days, and provided key insights into best industry practices for program formatting. Show less

Greater Atlanta Area

Managed the TNT and TBS upfront and long range plan schedules, and was charged with communicating changes to all departments.• Worked with developers to design a new software system for creating the upfront and long range plan programming schedules. This system greatly improved advertising sales revenue projections by providing more detailed scheduling information, and farther out into the future than ever before.• Upgraded the distribution method for the breakout programming… Show more Managed the TNT and TBS upfront and long range plan schedules, and was charged with communicating changes to all departments.• Worked with developers to design a new software system for creating the upfront and long range plan programming schedules. This system greatly improved advertising sales revenue projections by providing more detailed scheduling information, and farther out into the future than ever before.• Upgraded the distribution method for the breakout programming schedules (broadcast premiere theatrical movies, original movies and series, sports and specials) by increasing accuracy and speed.• Advised in the Very Funny brand repositioning process at TBS, using experience gained by guiding TNT through a similar process. Show less

Greater Atlanta Area

Identified programming priorities for the networks, and determined how best to allocate on-air promotion for those priorities.• Took the lead designing a new software application for the purpose of writing and distributing to the entire entertainment division a preview of our biggest competition for the upcoming week. Created efficiencies by auto-generating competitive schedules, allowing time for more insightful analysis.• Built customized sponsorship packages for advertisers… Show more Identified programming priorities for the networks, and determined how best to allocate on-air promotion for those priorities.• Took the lead designing a new software application for the purpose of writing and distributing to the entire entertainment division a preview of our biggest competition for the upcoming week. Created efficiencies by auto-generating competitive schedules, allowing time for more insightful analysis.• Built customized sponsorship packages for advertisers, creating incremental revenue for the networks. Show less

Greater Atlanta Area

Spearheaded the gathering of competitor’s schedules, allowing the department to more strategically program the network.• Crafted special formats for high profile events that maximized audience flow and promotional messaging.• Monitored international and off-broadcast programs, both scripted and reality, looking for potential hits to import or to acquire.

Greater Atlanta Area

Conducted focus groups to aid the development of key marketing campaigns.• Designed qualitative studies to better understand the viewer and how they perceived the brand.• Awarded accolades for supporting TNT’s We Know Drama brand repositioning efforts.

Greater Atlanta Area

Worked with the Public Relations department to direct the flow of positive viewership results to the consumer and trade press.• Oversaw all research projects related to TNT original programming.

Greater Atlanta Area

Created audience estimates that impacted revenue projections, financial forecasts and program acquisitions.• Wrote performance summaries for TNT and its competition, both broadcast and cable.

Bachelor'S Degree

Education record

Washington Semester, fall 1995 Interned at ABC News Nightline

Education record

Advanced Studies in England, fall 1994

Education record

Mass Media Institute, summer 1993

Education record