Tim Crowley Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Strategic brand and communications consultancy for a range of B2B and B2C clients. Provided a range of services, including branding, strategy development and integrated marketing, PR, digital and advertising campaigns. • Developed messaging for the launch of S&P Global Platts Analytics, a major new product portfolio which built on S&P Global Platts 100-year history as the leading global provider of energy and commodities data and analytics. Developed a narrative that capitalised on strategic acquisitions and the expertise of the 1,000-strong team which works from 15 offices across 180 countries. Provide ongoing marketing and communications consultancy on a retainer basis, working on integrated campaigns to communicate new and existing product offers.• Contracted by Miura to programme manage the complex rebrand of V.Group, the largest maritime services company in the world, and its 18 sub-brands. Led on relationship management, stakeholder research, briefing and managing internal and external suppliers (brand consultants, designers, copywriters, etc.), brand implementation and launch. Key outputs included brand strategy, architecture and logos, tone of voice, brand guidelines, internal and external corporate videos, internal and external launch materials, marketing collateral, and advertising campaigns. • Contracted to produce publications to reposition Lloyd’s Register as a technology leader and strengthen its global leadership in shipping classification. Editorial lead on a publication to launch Lloyd’s Register’s new global technology centre and a new series of marine technology reports aimed at communicating complex technological developments to non experts. • Branded a start-up home visiting service for families with young children. The new brand, website and collateral developed helped Creative Homes secure an additional £250 K investment from Guys and St Thomas’s Charity, Viridian Housing, and the London Boroughs of Lambeth, Southwark and Lewisham.

London, United Kingdom

Head of Communications: March 2012 to November 2013Head of Digital: February 2013 to November 2013Directed the communications and digital functions of the UK’s leading authority on design. Provided strategic marketing consultancy for three revenue generating business units, led on corporate messaging, reputational risk management, editorial for press and online purposes and direction of integrated promotional campaigns. • Broadened engagement and strengthened reputation as a thought leader• Increased and diversified broadcast, print and online coverage• Directed IncludeDesign PR and online campaign which reversed government policy• Commercialised design and built environment consultancy services• Supported the launch of beyond2012.org.uk to champion the architecture and design of the London 2012 Games• Embedded ‘digital first’ strategy and radically overhauled digital presence• Consolidated social media following to build a paying audience for events: - Twitter: 67,300 (up 36% between February and November 2013) - LinkedIn: 22,800 (up 84%) - Facebook Likes: 12,000 (up 23%) - Blog: 4,400 (up 51%)

London, United Kingdom

Directed the marketing, communications and digital functions for the independent regulator of the UK postal service (industry worth £7 billion in 2010/11). Directed statutory consultations on plans to create a new regulatory system. Managed relationships with media, industry, government, customer interest groups and Parliament. Contracted to improve reputation at a time when government and industry calling for a new regulator.

London, United Kingdom

Led on PR and public affairs for the largest funder of out of school music activities in the UK (£100 million Lottery funds, and £46.4 million fundraised income over 10 years).

London, United Kingdom

Head hunted to be special advisor to three CEOs and three Chairs of the largest refugee charity in Europe (250 staff, 350 volunteers, 10 sites, £61.4 million income in 2003/04). Led on brand, business strategy, influencing government, governance, stakeholder management, reputational risk, events and internal communications.

London, United Kingdom

Represented 11 regional consortia established to strategically manage the provision of asylum support services (local authority, voluntary sector, police, health, education, etc.) in negotiations with Home Office.

London, United Kingdom

Managed a partnership of 6 charities providing asylum support services on behalf of the Home Office (£90 million funding in 2003/04).

London, United Kingdom

Managed the corporate PR and social responsibility functions across 29 countries in Europe, Middle East and Africa.