• Led lead generation campaigns across 11 markets using ad platforms such as Google, Meta and TikTok to drive growth in the rider fleet to grow sales from delivery orders. By plugging the rider supply gaps across APAC, we were able to fulfil 15%+ more delivery orders.• Revamped APAC online marketing campaigns using user persona insights, resulting in an increased in ad engagement, growth in acquisitions, and a reduction in acquisition costs.• Optimised the gamification and communications strategy of our Refer-a-Friend program, resulting in it becoming a top acquisition channel.• Leveraged my expertise in SEO strategies to boost organic acquisitions, achieving a major uplift in organic acquisitions while operating within a limited marketing budget.• Expert in creating high-impact marketing content that resonates with target audiences, driving measurable results such as increased brand visibility, improved click-through rates, and higher conversion rates.• Transformed lead nurturing by introducing WhatsApp as a channel for lead engagement, powered by an interactive chatbot aimed at optimising lower funnel conversions.• Collaborated closely with product and engineering teams as the regional product owner, leading the launch of rider registrations via an app. • Launched 7 APAC websites designed to run targeted content marketing campaigns aimed at generating interest in becoming a rider. • Skilled at optimising lead journey flows, reducing the lead completion time and boosting conversion rates.• Developed campaign performance reports leveraging SQL and analytics tools to drive informed actions and optimise the local team's strategies.

• Conceptualising, development and launch of two websites - consumer services and corporate • Search ads optimisation and management through A/B testing • Launching of social media channels and mapping out the content strategy and content calendar • Supported the organisation’s transition from a private to public listed company on the Singapore Exchange

• Driving of online engagement through social media content and webinars, keeping our brand top of mind • Strong expertise in EDM, display and social media advertising across multiple channels, bolstering the brand's online presence • Active collaboration with agencies for timely activation of campaigns, ensuring campaign objectives and KPI(s) are well met• Diligent planning of stakeholder events for sustaining good relationships and increasing referral sources• Constant desire for improving patient experiences and generation of positive word of mouth with the introduction of service delights and workshops

• Oversaw community management on social media channels • Published social media advertisements to drive brand awareness and create purchase intention • Conducted post-campaign analysis for social media• Strong marketing research skills and insightful competitor analyses