I am an experienced marketing and communications professional with a broad range of skills and expertise developed working with a diverse range of businesses, from ASX-listed companies and multi-national consultancies, through to Higher Education providers, SMEs and Not For Profits.As a marketing all-rounder, I am comfortable working at both the strategic and campaign level across both traditional and digital channels. Typically I’ve applied my skill set in a B2B professional services environment, where I support the development and execution of Account-Based Marketing (ABM) and business development strategies including research, content development, tender and proposal writing for key pursuits. My capabilities in communications have also been applied to investor relations including shareholder communications, internal communications, social media, content management, digital asset development.Having worked closely with business development, sales and customer teams, I have also been involved in the implementation of CRM solutions including Salesforce (2 x implementations) as well as the analysis of data to provide insights on sales team performance, pipeline and other key metrics.Sectors where I have added value include engineering & construction, mining & resources, surveying & spatial sciences, higher education.Recent areas of professional interest and training have included Customer Experience, Salesforce CRM, Design Thinking, Value Proposition Design, Learning Experience Design and Bid Management.
Listed skills include Business Development, Development, and Higher Education.