Tim Dawson Email and Phone Number
Tim Dawson work email
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Tim Dawson personal email
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There is nothing more important than branding - personal, business, product, employee; it tells the story of who you are and where you’re going to go.As a professional with a passion for strategic marketing, copywriting, branding and all things creative, my brand tells a story of passion within B2B environments.How do you find passion in not so sexy industries and products such as plumbing, accounting and automotive electrical hard parts? Anything is possible when you find the right people to partner with, ask the right questions and develop a clear brief. It’s a much easier process with motorcycle accessories…I’ve been on both sides of the agency/client fence but no matter where I sit, I focus on developing engaging and creative outcomes. I have proven experience in developing, managing and driving corporate marketing – branding, rebranding, people, change management – and product branding – new, existing, promotional, internal and external – with strengths in planning, writing and executing integrated ATL, BTL and TTL marketing campaigns. I am a pragmatic decision maker, always taking a considered and ROI focused approach using data and evidence to ensure I am an influential member of the team. In addition to a passion for creative and engaging marketing communications, I create value for my employer with strong people management, clear communication and objective driven planning. As a people leader, I coach others to develop skills and add further value from the marketing team; I currently manage a team of three digital specialists and designers. My professional experience is primarily in trade/B2B marketing however I’ve managed projects to develop brands, campaigns and content for Government, Health, Professional Services and IT. I'm fascinated by consumer behaviour and am competent with SEO, SEM and developing websites. Professional skills: Branding and identity, creative strategy, marketing strategy, copywriting, marcomms, consumer behaviour, media planning, consumer engagement, promotions, design/production, SEO, website development, project management, account management, people management, budget maintenance and reconciliationYou're still here? Cool. My interests include live music, movies, tattooing and being on two wheels - I ride a Trek road bike, Norco mountain bike and Triumph Street Triple motorcycle. I have a naughty but cute beagle and my coffee of choice is a vanilla latte.
Mcleod Accessories
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Marketing ManagerMcleod Accessories Jul 2021 - PresentNorthgate, Qld, AuMcLeod Accessories is the wholesale arm of GPC's 2 Wheel Division and Australia’s oldest and largest distributor of motorcycle accessories, with exclusive distribution of iconic brands including Shoei, HJC, Fly and Dainese. They also manufacture industry icons Dririder, M2R and Argon, support Honda Racing Australia and dress Australia Post for success. Once upon a time they kept riders safe through national dealers, now they also provide world-class brands to even more Australian's through the AMX Superstore network. The final part of the 2 Wheel Division is JTR, who specialise in MX hard parts and custom wheel building.My role at McLeod Accessories includes developing the marketing plan for all McLeod and JTR brands, liaising with the team of Brand Managers to support their sales, develop product information for the McLeod and AMX sales teams, develop digital and print advertising for all brands and create/manage a library of promotional and product assets, all while managing a Digital Coordinator and multiple Designers. McLeod Accessories, JTR and AMX are part of Genuine Parts Company.Key achievements:- Streamlined the Marketing/Design process and implemented a more efficient way to brief jobs into the marketing/design team- Implemented a new product release process and document suite to improve sales team comprehension- Developed, maintained and consistently delivered a calendar of digital advertising to multiple media- Introduced social and search advertising for key brands, as well as YouTube advertising- Developed the first 2 Wheel Division stand, collateral and conference material at the Repco 100 Conference, which included video development, print, staffing, stand design, conference presentations, staff field trips and digital displays.- Delivery of two new websites including a cloud based modernisation of an antiquated B2B platform.
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Marketing ManagerGpc Asia Pacific Sep 2015 - PresentMelbourne, Victoria, AuMarketing Manager for Ashdown-Ingram, NAPA Auto Parts and McLeod Accessories. -
Marketing ManagerNapa Auto Parts Asia Pacific Sep 2015 - Dec 2021Brisbane, Qld, AuPreviously Ashdown-Ingram, NAPA is Australia and New Zealand's largest distributor of automotive aftermarket parts to the independent automotive market. NAPA Auto Parts is the specialist parts supplier to the automotive, industrial and mining specialists.As Marketing Manager, I'm responsible for the promotion, marketing and positioning of the NAPA group of brands - NAPA Auto Parts, Ashdown-Ingram, Covs, Global and R&E, as well as its many house brands. I work closely with a team of three dedicated marketing specialists and the Leadership Team to formulate and implement new B2B and B2C marketing strategies and concepts across social, digital, print and personal channels. NAPA Auto Parts is part of the Genuine Parts Company.Achievements:- Drive single day sales activities by the national sales team, delivering in excess of 200% average daily sales result and am responsible for 9/10 top 10 sales day records- Contributed to the successful rebrand of Ashdown-Ingram and multiple other brands into NAPA Auto Parts. Includes internal and external comms, trade events, dedicated collateral, sponsorship, advertising and more- Conversion of all own brand websites to more secure and functional WordPress sites with Great Whites being converted from a static site (hacked) to a functioning ecomm site within 30 hours of attack- Introduction of sales at national retail tradeshows and generating growth through aggressive sales team incentives- Introduction of digital campaigns including integrated paid advertising, social campaigns and landing pages to drive awareness and trade customer sales- Development, expansion and implementation of digital and social channels.- Regularly deliver multiple promotional catalogues each month and maintain a continual calendar of promotional events to drive new sales opportunities among multiple customer markets.- Implemented a comprehensive customer relationship program which generated a consistent $150k+ per month from its members. -
Owner/Brand Story DeveloperRed Star Creative Jan 2013 - Dec 2015A small Brisbane based agency that specialises in creative strategy, copy writing, corporate identity, branding and the development of marketing collateral.What started as a way to increase my exposure to local agencies and gain experience writing copy for different markets and brands has introduced me to couple of regular clients looking for creative ideas and marketable concepts.
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Account Manager & Content WriterBrio Group Feb 2014 - Sep 2015Fig Tree Pocket, Queensland, AuAccount manager and content writer at Brio Group, a medium sized Brisbane design and communications agency specialising in archetypes and brand story development. Aside from managing the needs and expectations of several key accounts, I work with the creative team writing copy for a number of platforms and media, contribute to the development of client creative strategies and coordinate digital and social campaigns.Key achievements:- Improved the delivery and structure of archetype documents to provide clients with an easier to digest branding and communication guide.- Provided regular double digit click through rates on Adwords and Facebook campaigns.- Consistently deliver multi-level campaigns on budget and on time.- Managed a small offshore team with consistent positive results.- Learned how to build websites using WordPress and gained a solid understanding of SEO and SEM with proven results among multiple clients -
Brand ManagerTradelink Plumbing Centres Jul 2011 - Feb 2014AuIn a nutshell - brand management, B2B marketing, B2C marketing, graphic design (Adobe Creative Suite), media planning, NPD/EPD, internal communications. I manage Tradelink's exclusive front of wall brands - Raymor, Kohler, Kludi and Adesso - and market them to the Australian plumbing, architectural and renovation markets. Not only am I responsible for the development, execution and maintenance of marketing collateral and specification manuals, I am involved with new/existing product development, from inception to product launch. I often liaise with international suppliers, display strong project management skills and communicate clearly to range of stakeholders, both internal and external. I also have to develop marketing and communication plans inclusive of media planning and category budget management. I am often called on for my design skills, regularly creating Photoshop mockups, line art in Illustrator and brochures in InDesign for various departments to assist with local and national sales, presentations and pitches. I have also used Adobe Premier to create a number of videos for senior management conferences.I will soon be launching our flagship app on two mobile platforms and have raised the profile of the brands among staff through a new internal communications process.Key achievements:- Manage an $800k budget to finish the financial year with a surplus while sufficiently meeting marketing goals. Prioritized goals and needs to accommodate third quarter budget cuts.- Regularly and effectively managed multiple external agencies - PR, advertising and design.- Timely delivery and execution of much needed product support collateral including brochures and specification guides within budget and deadline.- Introduction of social media and mobile apps to support current printed collateral and increase competitive advantage.- Learned how to use Adobe InDesign, Illustrator, Photoshop and Premier -
Marketing CoordinatorTradelink Plumbing Centres Jul 2007 - Jul 2011AuUltimately responsible for the promotion and marketing of the Tradelink brand, this role called upon marcomms coordination and development, media planning and execution, event planning, social media engagement, knowledge of Adobe Creative Suite and Microsoft Office, brand guideline management and reinforcement and marketing plan development.Key achievements:- Managing multi-million dollar marketing budget and keeping it in surplus- Manage key stakeholders to ensure timely delivery of accurate collateral including POS, diaries, premia, catalogues, newsletters, sale material etc- Manage multiple and complex projects with varying timelines from concept to print within budget and strict deadlines- Development of corporate videos and collateral- Award received April 2011 for outstanding coordination of multiple Porsche race day events with senior management and customers
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Shift ManagerMcdonald'S Corporation Aug 1999 - Oct 2003Chicago, Illinois, UsOriginally hired as a crew person in 1999 I worked my way to Manager by 2001. I was responsible for the daily operation of a McDonalds restaurant including the management of staff and external contractors.Key achievements- Certificate II, III and IV in Retail Operations- Consistently meeting and exceeding set labour and hourly/monthly sales budgets and targets- Setup and maintained training program for new staff- Lowered inter-store transfer rate of food and maintained adequate stock levels through revised ordering process and inventory of stock- Reduced electricity costs through the setup and maintenance of a Scheduled Maintenance Program to ensure efficient running of HVAC, refrigeration and other appliances and toolsKey responsibilities- Advocating safe and official workplace practices- Staff rostering- Liaise with customers to promote products, advocating nutritional needs and economic value- Promotion of new and existing products- Organisation and tracking of crew files- Handling customer enquiries and complaints- Customised databases, including ISP system
Tim Dawson Skills
Tim Dawson Education Details
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Qut (Queensland University Of Technology)Marketing And Advertising
Frequently Asked Questions about Tim Dawson
What company does Tim Dawson work for?
Tim Dawson works for Mcleod Accessories
What is Tim Dawson's role at the current company?
Tim Dawson's current role is Creative brand and marketing specialist who combines data, strategy and design to forge a successful identity.
What is Tim Dawson's email address?
Tim Dawson's email address is ti****@****ail.com
What schools did Tim Dawson attend?
Tim Dawson attended Qut (Queensland University Of Technology).
What skills is Tim Dawson known for?
Tim Dawson has skills like Copywriting, Marketing Communications, Promotions, Creative Strategy, Consumer Behavior, Advertising, Corporate Identity, Social Media, Creative Development, Social Media Marketing, Event Management, Media Relations.
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