Communications and Marketing consulting services and support for clients in a variety of industries, including television and entertainment, gaming, tech, education technology, e-commerce, and travel and tourism.

First head of internal and external communications for the company, the largest education technology organization in the U.S. that serves 15 million students in more than half the school districts nationwide.

Led marketing for Arizona’s statewide destination marketing organization. Based on research insights, testing and analysis, developed marketing and communications strategy, branding, budgeting and direction for this top U.S. travel destination. Led staff, external agencies and consultants in addition to all digital and offline advertising, content strategy and marketing, SEO, social media, and strategic marketing partnerships across the U.S. and globally. Increased ad campaign reach and social media engagements throughout tenure and led the launch of the new website and CRM, which increased website performance and monthly sessions.

Director of International Marketing and Global Public Relations at VISIT FLORIDA, the Sunshine State's tourism marketing corporation which serves as Florida's official source for travel planning to visitors across the globe. Led international marketing and global communications for the organization, including marketing strategy, advertising, brand, creative, sales, trade marketing programs, communications, media relations, influencer marketing, content strategy, social media and budget. International target markets included the United Kingdom, Germany, France, Brazil, Mexico, Colombia, Argentina, China, India and Canada.

Led all consumer-facing communications and communications strategy in addition to internal and external agency support to promote the brand and drive sales and subscriptions in North America for this global e-commerce website.

Led communications for Adult Swim, Cartoon Network’s #1 late-night network offering award-winning original and acquired animated and live-action series for young adults. Managed in-house and remote staff and agency support, as well as budget and led public relations strategy and campaigns for high-profile Cartoon Network programming, brand initiatives and partnerships with top content creators, including Lucasfilm and DreamWorks Animation. Oversaw all public relations strategy of the networks’ digital properties, including CartoonNetwork.com and AdultSwim.com, mobile platforms, and launched Cartoon Network’s first massively multiplayer online game.

Held strategic communications leadership position at this multi-billion dollar international brand. Played a vital communications and marketing role throughout the development, announcement, and launch of Nintendo’s highly successful video game console, Wii.

Led strategic communications strategy, execution and crisis management for this world-renowned brand. Worked directly with on-air talent, scientists and experts, and external production companies and managed staff, agency support, program and series publicity campaigns, and formulated and executed effective strategy and messaging. Throughout tenure directly contributed to the success of six of the network’s top 20 highest-rated programs of all time, while overall ratings for the network doubled (primetime average).