In my role as General Manager for Benelux and Nordic at Kaspersky, I take a hands-on approach to driving operational success, sales growth, and innovative marketing strategies within the region. Additionally, I serve as the Statutory Director for Benelux, ensuring robust governance and regulatory compliance.Key Responsibilities:Operational Management: Directly oversee day-to-day operations, optimize processes, and implement effective strategies to enhance operational efficiency and performance. My hands-on approach ensures that operational challenges are addressed promptly and effectively.Sales Leadership: Lead sales teams by example, driving revenue growth through strategic planning, market analysis, and execution of high-impact sales initiatives. Develop and implement sales strategies tailored to regional market needs.Marketing Strategy: Oversee the development and execution of innovative marketing campaigns that drive brand visibility and engagement. Collaborate with cross-functional teams to align marketing efforts with sales objectives and market trends.People Management: Cultivate a high-performing team culture by actively mentoring and coaching team members. Foster collaboration, encourage professional development, and ensure that the team is aligned with both organizational goals and individual aspirations.Achievements:* Implemented operational improvements that resulted in a streamlined workflow and increased productivity across the Benelux and Nordic regions.* Developed and executed a successful sales strategy that led to a substantial increase in revenue and market penetration.* Launched targeted marketing campaigns that significantly enhanced brand recognition and customer engagement in the region.* Ensured robust governance and compliance, contributing to the overall stability and success of the organization.

As Territory Manager for Benelux and Nordic, I successfully led the sales and marketing efforts with a focus on achieving double-digit growth in 2021. I was responsible for driving regional strategy and execution, ensuring alignment between operational goals and sales performance.Key accomplishments include:* Achieving double-digit growth: Developed and implemented growth-focused strategies that resulted in significant sales increases across the region.* People management & coaching: Built and nurtured a high-performing team through effective leadership, fostering an environment of collaboration, continuous improvement, and employee development.* Customer and partner relationship building: Strengthened relationships with key partners and customers, focusing on long-term value creation and mutual success.* Sales & marketing alignment: Orchestrated close collaboration between sales and marketing teams to ensure cohesive go-to-market strategies, driving better market penetration and brand visibility.My hands-on leadership approach enabled the team to excel in a highly competitive market, contributing to sustainable business growth.

Marketing & Business Development Manager Benelux and Nordic at Kaspersky

Head of eCommerce Benelux & Nordics

Responsible for Ecommerce business in the Benelux region.

Strategic Digital Marketing Management for the European region. Global lead Reviews & Ratings.

Digital Media infrastructure implementation and management for Europe

Global conversion rate optimization for key traffic and sales webpages.

European product launchesReviews and RatingIn Product PurchaseSales CampaignsMVT & A/B testing

Responsible for the online sales in the Benelux.

Website administrator & web marketeer for aspa.nl, assenburg.nl, bni-prijs.nl, samas.com and the intranet. Online marketing & social mediaOrganising fairs en eventsEnrolling incentivesNarrowcastingAdvertismentsCorporate Identityand more...

All sorts of international projects like: website, CSR, international events, narrowcasting, corporate identity (brochures, fleetdesign) and more.

Responsible for inventory/ purchase/ billing/ shipping etc.Analyzing customer questionnaire.Creating tenders and contracts.Preliminary sales activities.Project coordination.

Marketing Assitent for IFF madrid (Internship)Marketing Assitent for IFF HilversumResponsible for the analysing the market for liquid rimblock, toilet cleaners and bleaches.Making concept presentations for different products.for the Marketing newsletter which was send to customers and sales representatives.Made a Private Label Analysis on the Fast Moving Consumer Goods in Spain mainly focusing on the fragrances segment of the market.

Conducted a customer satisfaction questionnaire and analysed the possibilities to improve the customer service department.

Responsible for the planning of an internal product lineResponsible/ planned shipmentResearched the competition across the world.Made several product presentations.Analysed the use of Eaton products in cars.