• Established unified brand logo and branding direction that united the company• Developed website mapping, marketing automation, & CRM workflows• Developed the advertising brand and campaign for Honeyville Milling that has made them a strong profit generator in the company• Designed content and strategy for the business-to-business website centered on lead generation through inbound marketing and email automation• More than doubled lead generation rates through digital marketing and PR articles in the largest food business magazines• Directed creation of company advertising material, flyers, and branded appearance• More than doubled quality lead generation through trade show planning, creation, and execution• Directed designers in creating a style guide and overall branding message• Developed tracking metrics and reporting for increased measurements of marketing ROI• Developed strong working relationships to create leadership buy-in across divisional boundaries• Lead R&D in new product creation and management• Manage trademarks and correlate with attorneys to preserve the brand and its assets• I have fun leading a talented staff of marketing professionals to do great things!

 Created a integrated automated email campaign that increased open rates by 3% and showed direct ROI Developed the Honeyville Retail Marketing Plan and advertising budget Developed community outreach programs and partnerships that created free advertising and community engagement  Managed the creation of all retail advertising material, signage, and handouts Directed and implemented events that produced the 4 largest sales weekends in the history of the Honeyville retail store sales Strategized media buys and directed company designers in Ad creation Developed and executed Sun Oven Global’s new product launch that resulted in free media coverage and increased sales Gained free press coverage through compelling press releases and partnerships

 Assisted in the creation of media-grabbing, press release stunts Managed and assisted with client email marketing campaigns and copy writing Assisted in the creation of client advertising content and design work Assisted in social media management and creating socially viral graphics for clients

 Exceeded company matrix expectations for client enrollments Used marketing emails, sales calls, and networking referrals to grow lead base Provided positive and quality brand exposure Trained and coached employees