Tim Dryden Email and Phone Number

*Men’s Tailored Clothing/Furnishings/Gifts & Accessories (05/2019 – 07/2020): $900M in annual sales between brick & mortar and e-commerce channels. Led team of 4 Buyers/Sr. Buyers and 45+ direct and indirect team members across planning and allocation.- Re-Imagined Men’s Dress Up Business, reacting to market trends and industry performance to transition assortment into comfort and technology. Partnered with key national suppliers to be first to market on new innovation to support the changing work environment. Relayed floor adjacency’s to better showcase fit, brand and attributes based on customer decision hierarchy.- Gained Share in Special Size businesses, supporting Shaquille O’Neil tailored clothing and dress furnishing. Resulting in +700bp increases in enterprise business.

*Girls/Disney/Toys (02/2014-5/2019): $450M in annual sales for all Girl’s Apparel and Accessories. Given additional responsibility of $50M Disney category (2015) and launched Toy category representing $65M annual sales (2016). Managed omni-channel team of 4 Buyers/Sr. Buyers and oversaw 40+ direct and indirect reports in efforts to drive financial goals in both brick & mortar and e-commerce channels.- Reinvented Kids Business, executed extensive review of the customer as well as competitive set to develop and execute a revised strategy. Repositioned the brand assortment, relayed in-store adjacency and online navigation, relaunched revised sizing. Achieved sequential improvement for all quarters in 2017 and the #1 sales comp in apparel for the company in 2018 (+7%).- Rebranded Disney inside JCPenney, creating an elevated in store shopping environment and engaging e-commerce experience that drove excitement. Worked closely with Disney management to deliver exclusive, elevated product assortments to drive increased repeat customers and loyalty. - Established market leading Girls Plus department, identified a white space in the industry and allocated resources to allow for teams to grow at high double-digit comps beginning in 2014. - Coached and trained 6 associates to Sr. Manager level positions, 7 associates to Manager level positions and 18 additional associates to increased levels of responsibility.

*Men’s Sportswear & Collections (01/2013 – 02/2014): Managed $250M buying area, including assortment creation, sales, profit and inventory management. Diverse category of businesses including tops, bottoms and collections from St. John’s Bay, JCP, Izod, Van Heusen, U.S Polo Association and GH Bass. - Stabilized men’s sportswear business and re-launched St. John’s Bay with a focus on value and balanced assortment. Created dominant key item assortment of industry leading items; polo’s, henley’s and flannel shirts.- Developed and implemented strategies to increase market share in men’s collections by re-invigorating Izod brand with disruptive in-store presentation and category expansions into trending golf industry. In addition, launched new brands U.S Polo Association and GH Bass to fill white space within the overall assortment.- Coached and trained 3 team members to Sr. Manager positions and 4 additional associates to increased levels of responsibility.

*Men’s Sportswear (12/2011 to 01/2013): Led launch of JCP Collection in men’s sportswear, representing $150M in annual sales across broad categories of men’s business. - Partnered with trend and design teams to target white space within the men’s business with a new brand; with focus on high quality and trend right product. Collaborated with cross-functional teams to design and implement elevated environment in-store as well as a disruptive online presence to drive awareness. Results $65M in annual sales.