As the leader of Celtra’s Global Agency Practice, I specialize in integrating technology to eliminate manual tasks, enabling teams to move faster and create at scale without sacrificing quality. We ensure automation and creativity work together seamlessly, driving efficiency while enhancing the creative process.With a deep understanding of organizational change, my team and I partner with leading global agencies to future-proof their operations, ensuring they stay competitive in an ever-evolving digital landscape. We deliver tangible results by optimizing production workflows, increasing team efficiency, and maximizing ROI on marketing investments.Ultimately, it’s about striking the right balance between innovation and execution, where creativity thrives and results speak for themselves.

At Cella, I streamlined marketing and creative operations for Fortune 500 clients by developing the positioning strategy for our consulting and in-house agency solutions, while overseeing top-tier client engagements and driving new partnerships.> Led high-level engagements for top-tier clients across various industries, ensuring client success and long-term partnerships.> Generated $7M+ in recurring revenue by securing new strategic partnerships with Fortune 500 clients.> Key role in driving over 70% of Cella's year-over-year revenue growth through consulting services.> Delivered 34% growth in consulting partnerships from 2018 to 2020.> Developed and implemented in-house agency transformation strategies, including workflow automation, digital asset management (DAM), and dynamic creative solutions.> Spearheaded the Embedded In-House Agency Solutions offering, leading to a 271% increase in revenue.