- Forge a real cross-country team to become business partners to local sales & regional marketing- Develop 4P strategy: portfolio clean up, pricing strategy, promotional & placement guidelines- manage the annual activation plan: introduce activation standards, establish ROI mindset across countries- improve shopper insight usage- area: Hungary, Czech, Slovakia, Slovenia, Romania, Balkan- member of the Eastern European leadership team

Develop and introduce a working model with distributor countries on building famous brands and setting execution standards- Create country tiering strategy based on future potential with portfolio roadmap- Act as regional marketing hub: connecting countries in the region, developing brand activation plans, sharing best practices, guiding brand ambassadors- Introduce trade marketing basics- Area: Baltics, Ukraine, Romania, Hungary, Czech, Slovakia, Slovenia, Croatia, Balkan countries, Greece, Portugal, Switzerland

Build a trade marketing team that becomes real business partner of commercial functions (9 people)- Create HHU channel strategy including retail, horeca and alternative segments. Translate company strategy, brand and sales objectives into channel activity plans and execution standards- Ensure OTIF in-store activation both in retail and horeca channels- Develop Heineken Hungary’s pricing strategy- Shopper intelligence: collect shopper related knowledge, conduct shopper research- Optimize the operation: S&OP meeting structure, data sources, reporting, POS process

Brand & trade marketing management of Airwick brand in CEE region (Hungary, Czech, Slovakia, Croatia, Slovenia)- Define strategy for growth and ensure to meet the set KPIs (market and financial) by country- Define support model with regards to media & 4P by country - Prepare in-store activation plan: define concept and touchpoints to cover, develop and produce POS materials- Full budget & P&L responsibility for all countries

Lead Colodent toothpaste restage in Poland (local brand, #3 position on toothpaste market)- Redefine long term brand strategy and role in the portfolio- Develop restage concept, lead product development - Create go to market plan: portfolio, pricing, promotional strategy, communication platform (ATL/BTL)- Full budget and P&L responsibilityBrand management of Colgate Sensitive Pro-Relief equity for CER region (Poland, Hungary, Czech, Slovakia, Baltic countries)- Redefine marketing support and communication platform to meet brand objectives including ATL & BTL tools - Prepare in-store activation plan (define concept, in-store demonstration mechanics, develop and produce POS materials)- Full budget and P&L responsibility