* new brand creation and launch in emobility* webshop building (SEO, Google Analytics) for healthy treats* webshop maintenance (Shoprenter), * B2B and Direct-to-consumer (DTC) marketing* Meta Business Ads, Google Ads and Google Shopping

As Senior Brand manager of Scitec Nutrition brand my main responsibilities included:* leading&motivating a team of 10 direct reports including the in-house design team (graphic designers, video editor, content writer)* portfolio management (1800+ SKU, new product development, price settings)* e-commerce support (Amazon A+ pages, collaborating in the new website/webshop development)* full budget responsibilty at global level (excl. UK) on brand support, new product launches, events, brand ambassadors)* collecting insights from franchise partners/customers/ consumers, analyzing sales trends* based on the insights/trends I translated the company strategy into actionable annual brand marketing plan * organizing the key brand related events (Scitec Muscle Beach. Superbody, etc.) with the help of 1 Direct report* close collaboration with the key brand ambassadors * due to organizational restructuring I built up new way of working procedures with regional sales teams and other departments.

*Coordinating Unilever's TESCO PL, CZ, SK, HU KAM team to act as one *regular reporting to Tesco UK * Coordinating Unilever portfolio harmonization project for Tesco Central Europe

Full P&L responsibility of Home Care Category brands: Domestos, CIF, Floraszept * Full launch campaign of Szavo brand * Positioning and Pricing* Leading of 3 direct reports

* Full P&L responsibility of Complex Cooking Aids Category brands: Delikát, Knorr for HU, CZ, SK * Full launch campaign of Knorr Home style broth in HU, CZ, SK * Positioning and Pricing* Leading of 2 direct reports

* Working in Budapest with 2 remote Brand managers (located in Prague) * developing and executing brand communication plan * Planning and running an educational programme on the subject of healthy eating for children * cooperating on content production with Key Oppinion Formers in child obesitology subject in CZ, SK and HU* Promoting baking in season (Christmas, Easter) and building up new "baking season" in summer

*Creating, managing and continuously evaluating marketing activities (ATL, BTL, PR)*Launching new portfolio and extending existing portfolio with new variants. (Positioning and Pricing)*Reporting brand P&L * Running all year PR and educational programme about health benefits of Olive oils* Executing annual marketing plan (ATL, BTL) and media plan

Major Task:Creating, managing and evaluating different promotional activites (ATL, BTL).

Major task: - Making optimal weekly and shiftly production plans for spreadable and baking margarines (Optimal=efficient from cost-, time- and energy point of view.) - Leading the raw- and packaging material purchasing team. - Handling exports.