• Establish the Sales strategy• Implementation and development of KA growth strategy and recommend actions to meet goals• Develop sales strategies together with field structure at POS level for machine listing and activities execution• Generate interest/demand at KA level in the category by communicating consumer trends & developments, and premium positioning • Execute the B2C sales strategy in collaboration with and through the field structure• Set up annual targets by Key Account and develop a detailed Key Account business and operational plan• Define and agree promotional activities (Windows, In-store displays, Path-to-Purchase, Events, Catalogue, Demos etc.,) • Liaise and coordinate with Trade Marketing to organize those activities • Actively facilitate and implement local initiatives with KA POS's• Forecast management• Establish visibility strategy (# POS, type of installation, P2P, machine display)• Promotional activities & incentives: Innovate and improve promotional mechanics • Initiate and implement Category Management initiatives in collaboration with Trade Marketing and KAs

• Partner : Media Markt, home entertainment products• Selling products, co-ordinating the assortments, prepairing sales plans and forecasts, making commercial and annual contracts (discounts and bonuses)• Planning, organizing, follow-up and analysis of respective promotion campaigns and in-store appearances• Setting prices and action plans to maximize the market share • Coordinating sales representatives and promoters

• Dealing with all the brown and white goods• Keeping in touch with key account partners in the field• Analysing of the competitors’ environment and market development• Managing the field commerce through coordinating the assortments, prices, in-store appearances, promoter team

• Keeping in touch with key account partners (Auchan, CBA, Coop and Real)• Preparing sales plans and forecasts• Negotiating commercial and annual contracts• Optimization of the product range in accordance with the customers’ needs and company’s strategy• Negotiating and maintaining relationship with the national and the international company’s partners and suppliers

• Monitoring and analysing turnover and business trends and setting up complex presentations for the managers. • Other administrative tasks and working with the field force