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Heng Lu is listed as Head of Innovation at Common Research, based in Jing'an District, Shanghai, China. AeroLeads shows a work email signal at flamingogroup.com and a matched LinkedIn profile for Heng Lu.
Heng Lu previously worked as Lead Inventor at ?What If! Innovation and INSIGHT & ANALYTICS, CHINA LEAD at We Red Bridge. Heng Lu holds Master Of Arts (Ma), International Journalism from City University London.
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Heng Lu is a Head of Innovation at Common Research. He possess expertise in ethnography, cultural analysis, social media, qualitative research, consumer insight and 9 more skills. He is proficient in English.
Listed skills include Ethnography, Cultural Analysis, Social Media, Qualitative Research, and 10 others.
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Shanghai, China
Methodology development Currently flirt with AI tools and making it work in research esp. in planning phase such as use social tagging to create targeted recruitment, effective social data thematization, popular culture symbol mapping; use AI to validate opinions and drivers in re-tasks or quant+quali studies; as well as in the creative stage, use AI to.
Shanghai, China
- Lead NPD and growth-oriented projects. esp. in Food, alcohol and sport- Collaborated and facilitated design methodology implementation across client's local and global team
Shanghai City, China
Brought Insight closer to brand: through ethnography, brought internal team closer to real life, gain comprehension to trends and data faster, eventually create sharper content for brand to meet China's evolving consumer lifestyle and digital landscape.THOUGHT LEADERSHIP: Develop through observing new shift and changes in consumer behaviours, culture.
Shanghai City, China
I worked with a variety of clients across the board in:Tech: Beats, Google Hospitality: Airbnb, Ritz-CarltonApparel brands: Nike, The North Face, VansFood & Beverage: KFC, McDonalds, Starbucks, YiliFMCG: Johnson & Johnson, UnileverAlcohol: Hendricks Gin, Tiger BeerThe role required confidently moderating focus groups and in-depth interviews. Besides.
Shanghai And London
Serviced brand: Unilever, Adidas, Vans, Electrolux, Givaudan, Jack Daniel, Shui Jing Fang, Starbucks, Pepsi, Clarks, Scottish Tourist board and many more
London, United Kingdom
Helped client's R&D and marketing team to create, manage and make strategy for their services, products, brands and experiences. Specialised in research for industry design, culture analysis and behaviour analysis.
Activities and Societies: The First Pint website, The Bureau of Investigative Journalism, BBC China, writing and reporting, online.
Activities and Societies: Filming, Photography, Drawing, Script writing, Ethnography, Urban Anthropology, data management training.
Activities and Societies: Squared Online is a hand-on, 4 months long weekly digital marketing leadership course designed to help companies.
Activities and Societies: 4 part course: - Nurturing the Relationship: From Vendor to Partner - Discovering Better Ways to Communicate.
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Heng Lu works for Common Research.
Heng Lu is listed as Head of Innovation at Common Research.
AeroLeads has found 1 work email signal at @flamingogroup.com for Heng Lu at Common Research.
Heng Lu is based in Jing'an District, Shanghai, China while working with Common Research.
Heng Lu has worked for Common Research, ?What If! Innovation, We Red Bridge, Flamingo, and Gmra Ltd.
You can use AeroLeads to view verified contact signals for Heng Lu at Common Research, including work email, phone, and LinkedIn data when available.
Heng Lu holds Master Of Arts (Ma), International Journalism from City University London.
Heng Lu is listed with skills including Ethnography, Cultural Analysis, Social Media, Qualitative Research, Consumer Insight, Video Production, Journalism, and Networking.
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