Over the past 4 years I have worked on a number of consulting roles with Suffolk Libraries which lead me to assist with the initial conceptualisation of a wellbeing product for the library. More recently, following successful funding from Nesta and subsequently from Arts Council England, I have lead the project development of Discover More through to initial testing and assessment prior to a wider commercial launch into the marketplace.

Worked as a part time marketing director providing strategic brand and marketing advice, guidance and leadership across a wide range of businesses in the south east.

I bring a wealth of commercial expertise and visionary insight to clients with the key goal of building customer engagement to grow market share and profitability. A change agent who communicates well at all levels from the shop floor to the boardroom; I am able to focus the internal team and channel external partners to deliver results on time and on budget. My personal goal is to bring strategic and commercial value to companies, hitting the ground running and swiftly integrating into the relevant teams.

Established and grew 3i as a successful creative brand agency in New Zealand, working across local and international brands with the emphasis on strategic positioning, and the creation of multi channel solutions that deliver results, becoming a key long term partner to the client’s management teams and owners. Successes included:Superlux Lighting [manufacturer and wholesaler New Zealand and Australia]• Developed the brand and marketing strategy involving comprehensive market research and competitive analysis. • Aligned the business and marketing strategies and made recommendations for structural change. • Lead the development & pitch for a major government Tender with the business owner, and helped secure a significant 18 month contract. • Developed the roll out strategy for the tender win and lead the sales and marketing team nationwide [New Zealand].Rentadent Car Rentals [26 franchised branches in New Zealand and Australia] • Clarified the brand proposition, re-defined audience segmentation, developed brand and multi channel marketing strategy. • Directed the redesign and roll out of all brand elements including digital, environmental, vehicle graphics, print. • Achieved consistent revenue growth of 10-15% per annum over a 3 year period despite a flat sector and extreme competition without cutting rental rates. • Fostered buy-in from the franchisees across the network through events, roll out of a brand book and face to face sessions – jointly lead annual conference for 3 years.

Vehicle for new fashion brand Stay True aimed at the urban / music sector. Focusses on young new zealand design talent and creating a niche community of like minded individuals around the "stay true" principles.Retail store and online presence

Innovative marketing and technology based company providing solutions through the mobile phone channel, including msite and website development, text marketing and bluetooth proximity marketing. Workflow solutions that use mobile as a tool to increase efficiency and connectivity.

Set up and ran the Middle East operations for Landor out of Dubai, building the office to 18 staff and becoming the first international brand agency to have a physical presence in the Middle East.Worked extensively across the region to grow the Landor brand presence and build the client base. Successfully won and executed significant brand projects in Dubai, Kuwait,Saudi Arabia and Jordan for leading National companies including 3 banks in Dubai and 1 in Jordan. Developed a major Destination brand programme in Jordan, working with the Jordanian government and Royal family.

Board level responsibility for Finance, HR and IT. The focus was on driving the six European offices, supporting the European President. Extensive European travel. Restructured the Spanish operation and over saw the appointment of a new Spanish MD. Resolved a major dispute in Italy at minimal cost. Downsized the UK operation and returned it to profitability.

1994 – 1997Finance Director - UK (chief operating officer)The largest company in the RI network with 500 staff and $150m turnover. 41 direct reports. Part of the Executive Board with responsibility for all back office areas. Seconded to WPP taskforce looking at consolidating group services across multiple lines of business.1992 -1994RI head office – Management Information ConsultantSpent two years working on the conceptualization, design, RFP, tender management and supplier management of a major management information systems software development. Followed up by travelling to all overseas operations (14) to install and train staff.1989 – 1992Finance Director – France; Regional Controller Southern EuropeParis based role - again covering all aspects of the back office for French operation with 70 staff, then taking on the wider role of managing the Finance teams of Italy and Spain.1987 – 1989Assistant to Group FDFirst role after qualifying as ACA, wide reaching including reporting requirements, acquisition evaluation, banking relationships, working with external advisors in other countries. Significant overseas travel.

Trained and qualified as Chartered Accountant with one of the leading Accountancy firms, leaving shortly after qualifying as i realised that my interest was not in audit, compliance or tax.