Tim Ellis Email & Phone Number

Geelong, Vic, Au

How can I make it easier for members to access their super accounts, check their balances and make changes when they'd like to?That's the question I need to answer on a regular basis. At CareSuper, I manage and maintain the member online portals - whether that be via their online account on desktop, app or joining the fund digitally. I need to enable our 220k+ members have easy access to our options for self-service online, while adding new features that they request or will likely… Show more How can I make it easier for members to access their super accounts, check their balances and make changes when they'd like to?That's the question I need to answer on a regular basis. At CareSuper, I manage and maintain the member online portals - whether that be via their online account on desktop, app or joining the fund digitally. I need to enable our 220k+ members have easy access to our options for self-service online, while adding new features that they request or will likely appreciate having available.My goal is to make the member experience online as frictionless and simple as possible. This means I need to work with multiple people and teams both in and out of the business. From listening to our members, via the feedback and complaints that come in, or through working with our partners who manage the digital architecture. Even if we can shave a click or a second off the time it takes to complete a task online, we know in a digital world that it's worth it for our members. Though I'm a digital specialist, my role broadens so that I'm a voice of the customer, marketing and content strategist, operations liaison, newsletter affiliate and have even won team awards for the service in particular that I provide both for members and teammates.- content marketing- SEO- social media strategy- omnichannel marketing- portal management- app experience Show less

Ghostwriting and copywriting

Geelong, Victoria, Australia

Get kids more active in the classroom is what the Transform-Us program is about.https://transformus.com.au/My role was to step in as the digital lead and update the five year old website, built on WordPress. The site needed to provide content, assets and resources to teachers who wanted to enable a more active classroom through movement.I had to rebuild the site from scratch and tap into my web development expertise. It was all about providing the users (mostly teachers… Show more Get kids more active in the classroom is what the Transform-Us program is about.https://transformus.com.au/My role was to step in as the digital lead and update the five year old website, built on WordPress. The site needed to provide content, assets and resources to teachers who wanted to enable a more active classroom through movement.I had to rebuild the site from scratch and tap into my web development expertise. It was all about providing the users (mostly teachers who worked with primary school kids) a clear, simple way to access a portal full of downloadable assets and videos while not overwhelming them. It needed to be simple enough that you could quickly reference it in a classroom, but thorough enough that it showcased the 100+ different exercises and techniques to be hosted.Most of my time was spent creating and updating theme files to make a custom WordPress theme then setup and optimise a few plugins that would handle the fields, content requirements and presentation of media.This all coincided with the rebrand of the initiative so new designs and specifications had to be met as the build evolved. It was fun while it lasted, and the team appreciated the content marketing and digital expertise I was able to bring.Core skills needed includeWordPress DevelpmentContent MarketingWebsite managementUser experienceMarketing and communicationsSocial Media StrategyComms plansConversion optimisation Show less

Geelong

Lead design, development, and implementation of practical digital products for theWorkWell program and its key streams. Collaborate with internal and externalstakeholders to create user focussed tools that support growth of mentally healthyworkplaces.Use marketing analytics and insights to grow an engaged audience of Victorian Workplaces who participate in the digital channels of the program.Key responsibilities• Assume role of Product Owner to deliver then manage… Show more Lead design, development, and implementation of practical digital products for theWorkWell program and its key streams. Collaborate with internal and externalstakeholders to create user focussed tools that support growth of mentally healthyworkplaces.Use marketing analytics and insights to grow an engaged audience of Victorian Workplaces who participate in the digital channels of the program.Key responsibilities• Assume role of Product Owner to deliver then manage the WorkWell online productsthrough agile delivery, aligning with program strategy and schedule• Manage resourcing, costs, research, development, testing and quality assurance todeliver valuable products that satisfy strategic objectives of program• Collaborate with, influence, and involve stakeholders to support continuousdevelopment and user engagement while finding new ways to improve the experiencefor a variety of audiences• Provide expertise to WorkWell team and cultivate a working culture facing regularchange and advancementAchievements• Delivery of the new WorkWell website within first 12 months• Amass 6500+ registered users for the WorkWell Toolkit with an increasing registrationrate of visitors through development of product.• Successful launch of custom build Salesforce CRM to provide applications andmonitoring tools for funding streams• Increased conversion rates from 2.2% to 6.7%Scrum Product OwnerSalesforceData AnalyticsDigital Strategy Show less

Melbourne, Australia

Ensuredthe implementation of the digital strategy through management and delivery of digital projects, initiatives, and enhancements. Partnered with digital agencies and management to deliver large scale CMS upgrade(Sitecore). Use data and insights to prioritise digital product roadmapKey responsibilities• Through team and user collaboration initiative improvements to website and digitalchannels, from idea to planning to testing and delivery• Influence business units in… Show more Ensuredthe implementation of the digital strategy through management and delivery of digital projects, initiatives, and enhancements. Partnered with digital agencies and management to deliver large scale CMS upgrade(Sitecore). Use data and insights to prioritise digital product roadmapKey responsibilities• Through team and user collaboration initiative improvements to website and digitalchannels, from idea to planning to testing and delivery• Influence business units in using new digital technology platforms that enable moreefficient operational processes to their line of work• Contribute to the digital strategy development by producing competitor analysis,stakeholder workshops and regular member feedback.Achievements• Delivered the Sitecore Digital Marketing Platform on time and budget in February2017. Website was nominated and won MAX website of the year in June• Successful design, development, and delivery of enhancements with 90% of userseither satisfied or extremely satisfied with improvements.* Seamless CMS* Google Analytics* Traction NEXT Email Platform* Adobe Creative Cloud* Jira, Confluence Show less

Melbourne, Australia

Lead transformation of digital channels to improve user sentiment and sales,provide more interactive support tools, produce continuous improvement ofecommerce experience, and transform the website platform to modern standards• Improved customer conversion rates through checkout flows (both new and existing customers)• Improving cut through of email campaigns through open and click through rates• Setup customer email lifecycle strategy and implementation as well as… Show more Lead transformation of digital channels to improve user sentiment and sales,provide more interactive support tools, produce continuous improvement ofecommerce experience, and transform the website platform to modern standards• Improved customer conversion rates through checkout flows (both new and existing customers)• Improving cut through of email campaigns through open and click through rates• Setup customer email lifecycle strategy and implementation as well as re-engagement strategies and deployment for existing customers• Managing web development teams both internal and offshore to reflect key business inititatives and iteration management of these main marketing campaigns.• Landing page and website optimisation throughout the site, with help from Clicktale (Heatmap analysis) and Adobe Target (a/b and multivariate testing)• Improvements towards service orientated customer messaging over product based product positioning. • Consistent reporting of sales numbers and performance to target as well as thourough forecasting on a monthly, weekly, daily basis. • Utilising web analytics to measure and prepare direction of marketing team focus.• Increasing knowledge of agile and waterfall methodologiesSenior producer in the online sales and marketing team. Responsible in leading the continual improvement of performance with Melbourne IT's online product suite and converting existing and new customers through eCommerce websites and email channels. Working under pressure, the job required people skills, a focus on outcomes and tenacity. In a chaotic environment the mantra is to fail fast, recover and succeed faster. Key focus was delivering new website build to increase customer acquisition and attachment rate of products. Project ran in an agile development environment.Daily reporting tools of the trade include:Adobe Omniture/SitecatalystJira - AtlassianClicktaleKlipfolio Show less

Melbourne Area, Australia

Product manager of the implementation of two Lithium community builds - for MIT and WebCentral. https://support.melbourneit.com.au/s/Following the initial project, worked on improving email marketing strategy and utilising the use of our Exact Target platform to build a positive return on investment.Reported to the Manager of Online Sales and Marketing.

Tooronga

Setup, manage and optimise online web stores, mirroring standards and service ofoffline retail stores. Analysis of website performance and user experience toimprove user experience. Work together with business partners to build supplierand customer relationships.• Contributor to the rapid expansion of the national ecommerce operations through improvement and development of site content and digital marketing• Translating major marketing campaigns and marketing activities… Show more Setup, manage and optimise online web stores, mirroring standards and service ofoffline retail stores. Analysis of website performance and user experience toimprove user experience. Work together with business partners to build supplierand customer relationships.• Contributor to the rapid expansion of the national ecommerce operations through improvement and development of site content and digital marketing• Translating major marketing campaigns and marketing activities of supermarkets physical brand into the online presence.• Supported the digital transformation of Coles Online infrastructure, moving to an upgraded platform with a focus on user experience design and implementation management.• Managed site content management - including producing banners, aisle structure and layout, landing page implementation and key customer drivers such as recipes or seasonal promotions. In addition to optimising web content, I covered the review of site performance I presented weekly KPI reports, publishing trends and funnel metrics in web visits, conversion rates, ROI, cost per click and traffic sources amongst others. Analysis also examined new ways to report and act on any particular trending movements using cause and effect. Along with individual tasks, I managed a number of internal and external relationships on a regular basis. Liaising with central marketing, supplier income sales and external agencies. Show less

St Kilda

Lead admin for both intranet and internet portals within organisation, advocatingfor continuous improvement and investment of channels. Supported marketingcampaigns, media releases and frequent local photography within communicationsteam. • Content Management of council's intranet and internet websites.• Design of internal and external promotional material.• Photography and media liason work• Delivering training and workshops to staff membersIn this role… Show more Lead admin for both intranet and internet portals within organisation, advocatingfor continuous improvement and investment of channels. Supported marketingcampaigns, media releases and frequent local photography within communicationsteam. • Content Management of council's intranet and internet websites.• Design of internal and external promotional material.• Photography and media liason work• Delivering training and workshops to staff membersIn this role I was the key team member for updating and managing the council's internet and intranet services. In addition to the daily updates and changes, I was also part of the communications team which involved me supporting marketing campaigns, media releases and frequent photography for promotional use. During my time there I was also heavily involved in a major site upgrade to both internet and intranet sites which covered most of 2009, which ultimately enhanced the council's online offering.I also worked as an online liaison for internal teams building microsites and looking to utilise social media. www.portphillip.vic.gov.au Show less

Creation of website for charitable organization within a team. Tasks included design, development and implementation.

My work involved the design and coding of the website, usability testing, back end alignment and final implementation into the live environment all while meeting with and adhering to client specifications.