Executive Leadership in North AmericaStrategic Vision and Leadership: Led North American operations, overseeing sales, support, implementation, operations, marketing, finance, HR, and administration. Implemented innovative strategies to drive growth and efficiency.Sales and Revenue Growth: Achieved a 300% increase in sales within two years, turning a positive cash flow in just over a year. Implemented effective sales strategies and initiatives to drive revenue growth.Marketing and SEO Expertise: Architected and executed comprehensive marketing and SEO campaigns, resulting in increased brand visibility and market penetration. Developed and implemented successful marketing automation strategies.Business Development and Market Expansion: Pivoted business focus to identify and capitalize on core markets, leveraging market penetration strategies for success. Established strong partnerships and alliances to drive business growth.Technical Oversight and Innovation: Provided strategic direction and architecture for software development in North America. Oversaw the technical director, support, and software implementation teams, driving innovation and efficiency.Financial Management and Accountability: Managed company financials and ensured fiscal accountability, reporting directly to the executive team. Ensured compliance with government regulations and timely tax filings.Sales Team Leadership and Performance: Managed a high-performing SaaS sales team, setting and achieving business goals and KPIs. Implemented effective sales procedures and provided leadership to drive sales success.

Point of Sale Subject Matter Expert for the following governmental entities.New Hampshire Liquor Commission - 2011 and 2012Vermont Department of Liquor Control - 2012Alabama Alcohol Beverage Control - 2013-2014

Founder & CEO - Online Point of Sale Software StartupStartup Founding and Management: Founded and bootstrapped a startup specializing in online point of sale software and systems. Successfully built the company from the ground up and later sold it in 2009.Leadership and Team Development: Managed, trained, and led employee teams across various departments including support, installation, sales, and accounting/finance. Mentored and coached employees to achieve expected outcomes and fostered a culture of growth.Marketing Strategy and SEO Expertise: Implemented comprehensive marketing strategies, including a highly successful Search Engine Optimization (SEO) strategy. Achieved first position or first-page rankings for two thousand industry keywords on major search engines, driving significant organic traffic and conversions.Data Analysis and Website Management: Utilized data analysis to inform and support SEO efforts, optimizing website content and performance. Architected and managed website development and design to align with marketing and SEO goals, enhancing user experience and driving conversions.Business Development and Process Improvement: Spearheaded business development efforts to establish markets and drive growth. Implemented efficient business processes, including CRM systems, to support scalability and streamline operations.