Tim Flavin Email & Phone Number

Los Angeles, Ca, Us

New York, Us

Chicago, Illinois, Us

New York, Us

Developed and executed marketing strategy for two B2B subsidiaries: Synapse and Bizrate Insights. Supported the organizations’ sales and client development teams with demand generation, customer acquisition, and sales enablement. Hired, trained, and coached junior staff to function as a seasoned team, even under tight deadlines.++ Delivered YOY gains with a 3x increase in content engagement and a 14x increase in MQLs (from 39 to 553), as well as a 68.5% increase in SQLs and a 113.24% increase in deals won.++ Led efforts to revise brand positioning and messaging and executed same across web properties and landing page copy. Rewrote website to be more customer-centric, persona focused, and optimized for conversion. ++ Managed the day-to-day operation of an extensive suite of vendors and partnerships, including Forrester, Chain Store Age, Loyalty360, and Digital Commerce 360, for demand generation, lead generation, and product awareness. Additionally, oversaw existing partnerships to deliver marketing automation intelligence, email marketing, lead nurturing, and digital strategy.++ Oversaw development of a content program written to engage industry experts and mapped to key points in the customer journey for multiple feature sets. Was hands-on throughout, from ideation and strategy to research and line item editing.

Portland, Or, Us

Employed lean and agile methodologies to build, manage, and optimize customer acquisition channels. Shaped the brand and directed team to develop digital content, expand the leads pipeline, and improve conversion rates.++ Exceeded lead generation targets by 422%, delivering sales-qualified, price-exposed leads at 40% of projected customer acquisition costs.++ Led growth efforts to develop and launch a mobile COVID lab and a diverse suite of ancillary national product and service offerings to sustain startup through prolonged delay in core technology development.++ Spearheaded marketing efforts by leveraging local thought-leadership seminars and partnerships with synergistic groups.

Frisco, Tx, Us

Led creative, branding, messaging, sales collateral development, and sales enablement. Drove demand generation and account-based marketing (ABM) efforts while cultivating relationships with critical vendors. Tracked tight KPI performance in real-time.++ Achieved 73% above forecasted revenue based on the previous two years' sales by unifying the two merged entities' brands and creating a well-aligned marketing strategy optimized for closing deals. ++ Increased Employee Net Promoter Score (eNPS) surveys from 5.3 to 8.1 within two quarters. ++ Website redesign product was nominated for the Awwward, and the revised messaging and branding launched deals that, within 3 months after launch, closed at ~75% above projections.

Kansas City, Mo, Us

Re-hired as CMO to increase the value of the business in preparation for acquisition. Lead the marketing team to expand product offerings, discover new verticals, and integrate new customer acquisition strategies.++ Reignited the brand and formulated a well-defined growth strategy to transform the company into a sought-after acquisition target.++ Raised market value and acquisition price-point to targeted levels.++ Developed a tactical plan for post-acquisition growth better aligned to the complex, high-value, long-sale deals native to the industry.++ Reduced executive escalation by 35% within 6 months and decreased customer churn ~20% over the previous quarter in collaboration with Sales, Operations, and Project Management.++ Mined customer insights using a complex survey system that balanced transactional and relational surveys appropriate to each relationship type.

Consulted with early-stage SMBs in setting up small, productive marketing departments. As short-term CMO for clients, reviewed and improved client growth targets, revised marketing strategies, and coached/mentored marketing staff and sales teams on essential skills.++ Increased conversions 283% and reduced client ad spend through implementation and optimization of HubSpot marketing automation suite and CRM. ++ Reduced marketing budget 55% through more effective investment in training junior staff over hiring more seasoned professionals who were out of range for small, growing businesses.

Kansas City, Mo, Us

Initially recruited to design and build websites and trade-show booths. As Marketing Director, managed a tight budget while coaching and leading a virtual team of 6 creative staff. Remained hands-on with branding projects—reinvigorated entity stagnating for 10+ years by strategically introducing new technologies gained from research and market intel.++ Boosted web traffic tenfold and grew revenue 500% in 3 years.++ Managed RFP closure of the most extensive digital signage rollout (24,000 DMBs) in QSR history. ++ Grew B2B client base to include Burger King, McDonald's, AMC, Universal Studios, GameSpot, and Whole Foods.

Co-founded and managed Moustache Clothing Co., a men’s clothing brand carried in retail stores nationwide. ++ Assumed total responsibility for product development, including market research, competitive analysis, budgeting, pricing, design, and manufacturing.++ Sourced and managed all vendors in a multi-national, five-location supply chain, including customized, overseas garment manufacturing, local screen printing, value-added finishing, tagging, barcoding, poly bagging, and fulfillment.++ Designed or art directed every aspect of Moustache’s graphic presence, including corporate identity, print collateral, advertising, trade show displays, promotional packages, photoshoots, and website. ++ Established and managed retail sales relationships through industry trade shows, personal contact, promotional mailings, events, web presence, social networking sites, and product placement.

Mba, Marketing

Ba, Philosophy

Biology

Education record