• Lead product development strategy & roadmap prioritization for $5B+ product• Develop innovative products, features, and channels to improve take rate, churn, revenue, and customer satisfaction• Build business cases to evaluate impact of new features and products• Create & manage team confluence page to improve governance, collaboration and enable self-serve executive reporting• Prepare and lead quarterly executive briefings• Generate product documentation and oversee UX design for web and mobile applications used by >30M users

• Led a 200%+ increase in user adoption of Adobe Workfront for the T-Mobile Media team with customer-driven features, tailored training & documentation, and ongoing optimizations• Conduct extensive requirements gathering and create documentation to translate customer needs into actionable developer inputs.• Lead the revamp of the company-wide implementation survey to ensure customer satisfaction and successful software deployment• Collaborate with analytics team to develop reporting dashboards for executives, managers, and end users including ROI and Capacity planning• Team leader for product & team strategy, candidate screening, and training & development roadmaps

• Led the consolidation and modernization for digital account management and bill pay• Directed Usability testing, documentation, and redevelopment for digital customer experiences• Led the migration of 4M users to a new account management platform with a seamless transition and minimal impact on customer churn and customer service volume• Defined roadmaps and built business cases for a team of 5 Product Managers to capitalize on their strengths and deliver expected outcomes to senior management• Developed and prioritized an integrated roadmap of products and experiences with an annual budget of $9M including digital CX, billing, onboarding, retention, and personalization.• Led executive reporting for the org, made staffing recommendations, and represented my SVP in various capacities

• Spearheaded a product pivot that resulted in 1100% YoY revenue growth for OpenBlue Location Manager• Conducted extensive Market Research, conducted and summarized global Voice-of-Customer survey• Built a Business Case to Influence Senior Leadership and worked with Engineering on Roadmap Prioritization• Redesigned marketing assets including web pages, brochures, videos, and presentations• Developed Award-Winning Digital Solutions Sales Training Program• Redesigned pricing business process to provide sales and customers pricing in days rather than weeks• While embedded at Microsoft, Delivered > 100 Executive Briefings with a rating of 8.57/9 (top 10%)

• Client: Microsoft• Project: Microsoft Global Engagement Programs: Global Reporting Transformation• Led the transformation of worldwide reporting for Microsoft Global Engagement Programs• Enabled real-time, self-service analytics with a series of Power BI dashboards• Consolidated data from disparate data sources catered to stakeholder requirements• Leveraged Power BI, Excel, PowerPoint, and SharePoint• Client: Microsoft• Project: Microsoft Global Engagement Programs: Marketing Influence Model Creation• Led cross-functional team in business process design to align the messaging and influence of Marketing with Sales• Leveraged data from disparate data sources to perform data mining, enrichment, and analysis• Created and presented a proof of concept through data mining, enrichment, analysis, visualization creation and story telling• Discovered and documented gaps and blockers to data accuracy and process automation• Delivered specific recommendations to address gaps in data collection, accuracy, tagging, and process design• Provided data-driven answers to questions from various stakeholders and colleagues• Leveraged SQL, Power BI, Excel, PowerPoint, and SharePoint• Client: Microsoft• Project: Windows Gaming• Led regular stakeholder reporting of KPI, trends, and insights to leadership team• Performed special research and analysis for ad-hoc reporting including game launches, promotions, and pricing strategy• Leveraged data from disparate data sources to perform data mining, enrichment and analysis• Improved reporting process design to improve timing and accuracy of reporting• Leveraged Cosmos, WSI, Power BI, Excel, PowerPoint, and SharePoint

• Lead monthly stakeholder presentation development for the top 5 products in the organization• Collaborate with stakeholders to understand business drivers and translate those into actionable KPI and insights• Produce recurring product dashboards and reports used by product owners and C-Suite to make better business decisions• Conduct ad-hoc analysis for product owners, product strategy team, and digital marketing team• Integrate data from disparate sources involving mobile application adoption, customer engagement, and digital marketing ROI• Create visualizations and presentations that distill data, highlight insights, and answer key stakeholder questions• Led a team in developing a working prototype of an innovative language learning application I conceived of• Led a team of Analysts in producing regular C-Suite presentations for company’s flagship product• Created an ETL Script that automated a process that previously took 2 days to complete Tools Used:• SQL• Excel • Tableau• Google Analytics• PowerPoint• Adobe Analytics• Pentaho• Distimo• MixPanel• Responsys• Exact Target• Convertro

• Led the west coast growth of a startup up digital analytics consulting firm• Provided Analytics consulting to blue chip clients including Microsoft’s Integrated Marketing Platform (IMP) and JPMorgan Chase’s Voice of the Customer • Acted as team leader of onsite analytics staff• Provided system architecture and staffing guidance, and acted as project manager for system upgrade of world’s largest Omniture Insight deployment• Acted as west coast brand ambassador, chief marketer, recruiter, and presenter• Created and managed e-mail marketing campaigns to drive awareness, webinar attendance and new business developmentSyntasa helps organizations leverage data to make better business decisions. The exponential growth of digital data, including website, mobile, and social, is creating opportunities for organizations to meet customer desires and expectations like never before. Syntasa offers technology agnostic analytics consulting and staffing services proven to move the meter on your specific KPI. Syntasa can help you turn both structured and unstructured data into actionable insights.

Q4 MVP Award WinnerSales Excellence Award WinnerResponsibilities:• Lead a virtual team in securing new business and expanding existing relationships with annual Microsoft Premier Services agreements• Collaborate in developing and implementing a technology roadmap designed to deliver positive ROI• Develop and strengthen executive level relationships to gain understanding of customer IT priorities and initiatives• Align customer priorities, problems, and opportunities for improvement with specific services and outcomes available through Microsoft Premier Services• Create and deliver compelling sales presentations, proposals, and documentation to influence decision makers• Maintain ongoing relationships to ensure desired outcomes are met and ensure the customer is completely satisfied

• Conceived of and developed innovative cloud based start up• Created and updated original Web Portal• Self-Financed and managed all Profit & Loss Responsibilities• Determined scope, quality, schedule, budget, resources and risks of new business venture • Managed relationships with web developer, credit bureau API, CRM, CMS, payment vendor, facilities

• Analyzed and improved customer business processes, monthly forecasting, reporting, and ROI tracking• Managed complex implementation projects of hardware and software technology• MAE of the Month July 2009, Regional MAE Demo Certification Champion 2010

• Directly managed company high 30-person sales force with $100 + million pipeline• $1 million profit in 9 months as Sales Manager after inheriting a $90,000 loss in 1st quarter • Produced #1 funding unit volume companywide, and achieved 100% of Plan• 1st non-California branch to ever to lead company in funded loan dollar volume

• Established a completely new Territory of 50 + Mortgage Brokers• Continually exceeded plan in Units and $ Funded• Trained & Coached Multiple New Employees