Managed Analytics product roadmaps and backlog of feature work in regular quarterly planning cycles.Led the product roadmap for the Moat ad fraud measurement product suite, a foundational component enabling over $75M ARR across numerous Fortune 500 clients.Launched a new ad fraud protection product for platforms, contributing to over $1.2M ARR and supporting the growth of a high-visibility product suite.Coordinated org-wide effort to improve measurement efficiency, working closely with engineering, data science, and GTM, resulting in ~$1M in projected annual cost savings.Directed custom platform integrations, regularly presenting prioritization recommendations to cross-organizational leadership, resulting in 5% increase in measurement footprint globally.Collaborated with Engineering and Data Science teams to release further improvements to Ad Fraud suite of metrics, including ML and AI anomaly detections, resulting in 155 Billion fraudulent ads detected (May 2023 - May 2024).Established and championed ad fraud best practices for product management across Oracle Advertising, securing full adoption from engineering to client-facing GTM teams.Coordinated product releases and feature updates with Product Marketing, transforming complex content into compelling positioning, including published documentation for internal and external use cases.

Hackathon Win: Developed a brand safety solution which was fast-tracked to productization and drove incremental revenue growth for brand advertisers and publishers.Project managed technical initiatives for measurement, including server migrations and new ad format integration, for enterprise publisher accounts.Subject matter expert on ad fraud and invalid traffic mitigation for all Moat Analytics clients.Crafted and curated robust internal and external documentation initiatives via ConfluenceCoordinated internally with product, engineering, marketing, and GTM for new product launches and features.Clients: P&G, Disney, Paramount.

Conducted client education, technical deep dives, and product pitches for measurement product suite.Liased between cross-functional teams to support Invalid Traffic and Open Measurement initiatives.Assisted in annual Ernst & Young accreditation audits as a go-to-market process subject matter expert.Compiled, analyzed, and delivered coverage and measurability reporting for enterprise advertiser clients.Clients: Warner Bros Discovery, Bell Media

Led global client onboarding rollouts for Fortune 500 clients across multiple regions, ensuring seamless integration and adoption of Measurement and Brand Safety products.Implemented digital ad measurement solutions for prospect and post-sale clients across web, in-app, and CTV.Onboarded and analyzed new client performance across walled gardens, eg Meta (Facebook + Instagram), X, YouTube, Snap, Pinterest.Engage new prospective clients with in-depth product introductions, training and ongoing support during the pre-sales phase, setting up long-term customer success.Daily coordination with cross functional teams, including sales, engineering, and account management to stand up viewability measurement, troubleshoot discrepancies, and identify opportunities for upsell.Experience working cross functionally to implement measurement solutions across many environments including desktop, mobile web, in-app (iOS and Android), and CTV across display, video, native, and custom units.Clients: Bayer, Sanofi, FX Networks, Mindshare, Nestle

Acted as lead account manager, cultivating a long-term client relationships with a major publisher in the weather forecast space.Trained and managed a team, delegating duties and creating best practices to ensure timely, high quality verification reporting.Deep understanding of digital ad campaign trends. Works with many forms of digital targeting, including: Behavioral, Demographic, Hyperlocal, Meteorological / Weather targeting, GPS, contextual, Geo-IP. Delegates, manages, trains, and guides a team for the TMT Verifier product. My team successfully verifies ad campaign launch reports on a mass scale (2,600+ annually) for desktop, iOS, iPhone, iPad, Android, Android Tablet, and mobile web. Diagnose causes for under-serving campaign launches for client consideration. Investigates creative tag issues and targeting miscues, using Google DFP and the in house TMT Verifier product.Clients: The Weather Channel, MTV Viacom, Brightroll

• Stimulated buzz for new product launches, athlete appearances, store openings, and brand initiatives• Educated consumers and retail staff about new products and technologies through in-store presence• Monitored and documented brand identity in retail locations across the DC/MD/VA market

• Increased local awareness and buzz of national recording artists, brands and television shows by utilizing relationships to achieve prime placement at top retail locations, venues and public spaces. • Executed more than 15 field marketing campaigns for clients including: MTV, Interscope, Virgin Records, Levi’s, Fader Magazine and Hennessey• At the 2007 CMJ music festival, campaigned high visibility field marketing as an example of execution used to generate new business and support current initiatives, sponsors included Guitar Center, Red Stripe, Urban Outfitters, and Vitamin Water