Responsible for marketing strategy and execution for Turning Stone Enterprises retail businesses and Verona Collective.

Building upon OakEx's already solid growth by generating top of funnel leads.

Teaching Foundations of Marketing Management, Consumer Behavior, New Product Development and Marketing Analytics at a top three business school in the U.S.

Lead the marketing function for an exciting startup serving the CRE market

Our team develops go-to-market strategy and implement it through demand generation programs and Sales enablement in Advanced Therapies (e.g. CAR-T)

Develops and launches new products, including pricing, portfolio strategy and go-to-market activities.Manages product lifecycle and portfolio segmentation, including product retirement and demand generation.Creates and maximizes international promotions, including digital and social media, discounting and profit maximization.Collaborates with field sales to grow customer business, including customer visits, sales training and distribution partner analysis and management.

Director of Marketing Strategy – Created sales, marketing and eCommerce initiatives to grow topline sales while maintaining targeted margin rates. Created and executed consumer focused promotions. Inspired change in sales team behavior through challenges, incentives, training and internal promotion. Managed a team of Marketing Managers and a Marketing Analyst. Increased leads by 15% and sales by 10% - an $5 million increase· Created and executed marketing promotions and sales initiatives across multiple channels· Created Voice of Consumer and Voice of Partners marketing and sales strategies· Recognized with Quarterly and Annual “Mabel Baker” awardsManager of Promotional Strategy and Preferred Programs – Owned the consumer promotion process, including product selection, pricing, logistics, P&L, supply chain, consumer communication, managing creative and sales training. Managed a team of Marketing and Segment Managers. Drove promotional sales by 230% over three years - $35 million increase.· Led concept to execution of all consumer marketing initiatives and go-to-market activities· Managed P&L, promotional forecasting and budget for $130 million businessInternational Marketing Manager – Primary marketing strategy resource between corporate headquarters and five international regional offices. Provided creative material and global analysis. Managed Marketing Analyst. Improved margin by 10% - Increasing profit by $2 million.

Director of Marketing – Revitalized Swarovski’s global Disney and Bridal segments. Created voice of consumer campaigns to truly understand customers’ needs, leading to a restructure of launch cadence, pricing, communication methodology, selling techniques and product development. Managed an international team of Product Marketing Managers and Segment Managers. Tripled segments from $35 million to $100 million. · Developed and executed global brand marketing campaigns· Led concept to shelf product development and go-to-market launch· Rebranded Swarovski’s Disney line, including product development, merchandising and creative· Created collateral for retail, wholesale channels, in-store events, designer signings and point of sale · Create collateral tools and training for both internal sales associations and wholesale sales · Managed P&L for $100 million segments · Owned product development cycle from line architecture, portfolio balancing, new product development, lifecycle management and product dispositionProduct Manager Managed Swarovski’s US and Canadian collectibles, home décor and Christmas décor products. Managed the jewelry product manager. Managed portfolio, launched new products and analyzed competitive landscape. Managed a team of Associate Product Managers. Grew sales by 10% annually on $100 million portfolio while reducing SKUs by 35%.Manager of Marketing Analysis Provided analytical support for marketing, sales and demand planning. Managed a Sales Analyst. Increased profitability by 15% through portfolio optimization – increasing profit by $5 million.