Senior Product Management & Marketing Roles
Miami/Fort Lauderdale Area
Principal Product Manager (Feb 2008 - July 2011)• Simultaneously managed a dozen different teams developing multiple products on 4 continents & 7 time zones• Lead product manager of a major release of the flagship XenDesktop product and HDX technologies • Retooled and rebranded the 15 year old client for the flagship product which generates $1.6B in annual revenue • Expanded Citrix’s client market to iPhone, iPad, Android, BlackBerry & Windows phones & tablets • Managed joint development and testing with Google, Microsoft, Dell, Samsung, Cisco, RIM, Motorola & HP• Pioneered development of a universal client on HTML5 on mobile platforms, including Google Chrome, HP WebOS, RIM, etc• Presented at customer conferences around the world to audiences as large as 2,000 Sr. Product Marketing Manager (Sept 2004 – Jan 2008)• Owner of strategic and tactical product marketing, taking application virtualization solution from concept to global launch• Produced messaging, positioning, naming, pricing & packaging for orthogonal solution for flagship product ($1.0 B sales)• Coordinated go-to market and readiness plans across geos and multiple channels• Evangelist for product solution at conferences and trade shows in the US, EMEA & APAC and with industry analysts• Regional Sales liaison for North American Sales responsible for driving adoption of new product to meet revenue goals• Built business case for a web application delivery that resulted in a $230M acquisition