InnoCSR, with offices in Seoul, Shanghai, Kuala Lumpur, and Kathmandu will bring innovative business solutions to developing countries from developed ones to ensure the successful outcome of "Doing Well and Doing Good".

Business Development & Strategic AlliancesCorporate PR & Brand MarketingNew Service Launch Planning & Execution(1) Manna Eats : Food Delivery Ordering Service APP(2) Manna POS : Smart Store platform servicing restaurants.

Company Setup and Team RecruitingBusiness Process Setup Licensed Brands Product Development for Line Friends, Disney, Kakao Friends, ROY6. - Product Design, Sourcing, Marketing and Wholesale selling.Sales Channel development. (Online, Offline, Retail and Wholesale)Local Market and Factory sourcing. Sourcing and Export for Korean HQ.

Brand Entry and Brand LaunchingBrand Marketing (Retail Marketing, PR, Social Marketing, Online)Brand Merchandising and PricingChannel DevelopmentStore Opening (Retails Stores and Pop Up Concepts).

* Successfully Re Launched the Cole Haan brand in Greater China as premium lifestyle brand. * Successfully executed the market entry phase and is set for accelerated growth in China and HK. * Cole Haan was the first brand in the Company portfolio to launch in the HK region (June 2014.)▶Hong Kong - Negotiated and executed transfer of Cole Haan retail business from principal to Eland HK. - Played key role in retail organization setup, business infrastructure and process implementation. - Wholesale channels include Lane Crawford, Harvey Nichols, C.P.U, DFS Group, CDFG, I.T. - Currently operating retail and wholesale operations of 6 million USD through 10 POS in HK.▶ China - Launching strategy, organization, business process setup and financing for new brand launch. - Planned and executed merchandising, marketing, pricing, and channel strategies. - Planned and executed effective marketing strategy for brand awareness and key product exposure. (Focused on Digital, PR, and Retail marketing) - Planned and executed merchandising and retail strategy for inline and outlet stores. - Currently operating retail and wholesale operations of 6.5 million USD through 14 POS in China.

Initiated Brand Portfolio Strategy for Eland ChinaAnalyzed and targeted high potential segments for growth in China's Apparel MarketOrganized Database for priority target brands for partnerships in China.Contacted global target brands, and successfully introduced company's strengths.Business Proposal outlining market entry strategy and financial projections (5~10 years).Structuring Strategic Alliance deals and negotiating key terms.Negotiated and finalized legal documents with input from legal counsel and finance team. Supporting business setup for brand launch.Initiated and supported Business transition and transfer of assets for 3 projects.Initiated and managed 20+ market entry business strategy projects.Executed 8 strategic alliance partnerships to successfully penetrate the market. - Experience in executing JointVenture (1 Project), Licensing (2 projects), Distribution(3 project), Franchise (2 project) - Successful projects : New Balance, Kate Spate, Cole Haan, Nike Golf, Guess Jeans, Wrangler, Tartine et Chocolat, Ellesse

Setup of the Eland China Strategic Planning Division(2007 USD 387mil, 1,631 stores → 2010 USD 1.1bil., 3,752 stores.) - Business Planning Process implementation - Reporting system implementation - Brand Purchasing monitoring system implementation - Integrated Marketing Communication monitoring system implementation - Participated in SAP implementation project - Setup of Strategic Intelligence Infrastructure for China marketStrategy Execution Projects - Global Bond Offering Project - Raising Store Profitabiltiy through high productive storesBusiness Plan and Execution Monitoring (Year 2008~2010) - China Market Analysis - Eland China Long term and mid term business goals and strategy - Eland China Annual Business Plan - Initiated and monitored key strategy execution projects

Managed franchised network of 150 freestanding retail stores throughout Korea.Business and Retail Development strategy and execution for new store openings.Multiple Sales Channel management and stock liquidation strategy for cash management.Oversee marketing execution, visual merchandising execution at store level.

Planned and executed all company entry training for new employees. Planned and executed new leadership role training for promoted employees.Participated in planning and executing the Eland Leadership Pipeline (Benchmarking GE)Participated in the PMI process for Newcore Dept. Store (Planning and execution of entry training)Planned the module and executed the initial Eland China company entry training. Developed the full module, infrastructure and manual for Eland Group Entry Training.

Participated in setting up the new logistics warehouse after moving to bigger warehouse. - Space Planning, Process re-engineering to achieve maximum efficiencyManaged Daily operations processes (inbound, sorting, outbound)Allocated and replenished stock to 200 PUMA stores for apparel category. (Initial allocation and replenishments).