Tim Herrera Email & Phone Number

Elk Grove, CA, US

Virtual

• Focused on developing students' critical thinking skills and practical communication abilities through a combination of lectures, class discussions, and hands-on projects. Served as part-time faculty teaching the.
• COMM 428A: Principles of Strategic Communication
• COMM 230W: Writing for Media
• COMM 100N: The Mass Media and Society

Virtual

• Commissioned to redesign COMM 310 Communication Theory. Served as member of National University Strategic Communications BA Advisory Board. Part time faculty member teaching a variety of courses, including:
• COMM 310 Communication Theory
• COMM 324 Critical Thinking and Ethics
• COMM 334 Persuasion
• COMM 364 Communication Technologies
• COMM 365 Integrated Marketing Communication

• I am the author of ten books.
• The News Release Writing Guide (2015)
• Crisis Communication Planning: A Guide to Dealing with the Media during a Crisis (2014)
• Media Training: A Guide to Giving Great Interviews
• Public Speaking: Simple Steps to Improve Your Skills
• What the Online Student MUST Know: Vital Lessons BEFORE Logging On

Sacramento, California Area

For 17 years, I managed the media relations operation for a large education office providing fiscal oversight and professional development services for thirteen school districts. I planned and managed all promotional events, internal information programs, and public information programs. Coordinated internal communications to enhance employee relations. I.

Online

• Adjunct online instructor in Communication Studies. Provided students with a solid foundation in mass communication and effective writing while teaching the following courses:
• COMM 241 Introduction to Mass Communications
• ENG 100 Introduction to College Reading & Writing

Online

• Adjunct instructor in Communication Studies. Taught courses exploring both the fundamentals of human communication and the specific challenges of communication in healthcare settings.
• COMM 203 Introduction to Human Communication
• COMM 200 Principles of Communication in Health Care

Appointed by Governor's Office to supervise public affairs office for large state departmentCoordinated internal communications activities to enhance employee relations. Coordinated press conferences, events and special projects. Wrote op-ed pieces, speeches and position papers for agency officials. Responsible for management of $5-million public relations.

Appointed by Governor's Office to direct production and development of video news releases and related media projects for State of California government. Responsible for all development of video production from concept to scheduling of satellite transmission of finished product. Assisted government agencies and departments with message development.

Served as department media spokesman while managing communications department. Supervised writing, editing and production of consumer guides, fact sheets, brochures and pamphlets. Responsible for strategic communication and message development. Coordinated media coverage for Gov. Schwarzenegger's "California Garage Sale", a massive two-day sale of state.

Reporter/Anchor: General assignment reporter covering wide range of topics including crime, government and education. During twelve-year tenure served as Police Reporter, Safe Streets Segment Reporter, Hi-Tech Reporter and Weekend Morning Anchor.

Columnist for the Elk Grove Citizen and the Laguna Citizen 1992-1994 and 2001-2005. Columnist for the SACRAMENTO BEE Elk Grove/Laguna edition 1994 to 2001.

Winner of 1989 Spot News awards from Texas UPI and the Dallas Press Club

Part of team that received 1985 Spot News awards from Texas UPI

Produced and broadcast evening news updatesHosted and reported for news and public affairs magazine programsVoiceover talent for commercials, public service announcements and programming announcements SEMINARS TAUGHTMedia Relations Made Easy * Basic Dos and Don'ts When Dealing with the Media * Words to Live by In Media Relations * Developing a.

B.A, Journalism

M.A, Strategic Communications