President / Web Development Manager
Arlington, Ma, Us
* Led website development sales process including in person demonstrations, proposals and negotiations * Worked with clients’ senior team members to understand the requirements of new online ordering systems and manage their design and implementation. This process included data modeling, wireframes, use cases, database build out and SQL queries. * Worked with association’s board of directors to create an association Membership system. Process included use cases, wireframes, rules, data model, website and database build out. * Managed the creation of hospital education website with back-end for adding and editing classes, students, and locations. The site was both password and SSL protected. * Worked closely with the athletic club manager and staff to create a comprehensive basketball website including game write-ups and statistics (season standings, player and team stats). Basketball programs and site grew from 40 players at one location to five locations and 700 players within three seasons. Moved site and stats system to WordPress from PHP and MySQL system. * Led the process of completing new websites from wireframes, site maps, content strategy, funnels, landing pages, SEO, and call to action. * Developed complex websites by hand, with PHP/SQL, HTML, CSS, JavaScript and/or CMS systems (Drupal, Wix, WordPress). * Implemented Google Analytics, Tag Manager and Adword Campaigns and used A/B testing with landing pages and Google Adwords wording for many companies. * Created regular analytics reports for most clients and used details to make data driven website, landing page, email marketing and social media recommendations.* Projects completed included: multiple restaurant online ordering systems, basketball statistics system with game, season and lifetime statistical reporting, survey builder with reporting, multiple class and event ordering systems with online payment.