Tim Holley Email & Phone Number

Austin, Tx, Us

Brooklyn, Ny, Us

New York, Ny, Us

+ As head of Product Management and Product Design I led SoulCycle’s product organization responsible for all customer-facing platforms (website, apps, ecommerce, new product innovation) and internal products (studio management software, ecommerce backend).+ Grew the team from 5 to 19 across product management, product design, and user research in 12 months to power product iteration, international expansion, and new product initiatives.+ Implemented a KPI-driven approach to product development and put org structure and clear role expectations in place to achieve this.

Brooklyn, Ny, Us

Brooklyn, Ny, Us

+ Product and business owner of Etsy Studio, the first new market Etsy has built in 11 years, focused on combining original DIY projects with the supplies shoppers need to bring creative projects to life. www.etsystudio.com.+ Grew the team from 5 (founding team) to 27 across product, engineering, design, marketing, analytics, and other functions.+ Launched Etsy Studio after validating the concept and product with customers through research, testing, and a beta program.

Brooklyn, Ny, Us

Brooklyn, Ny, Us

Senior Product Manager, Growth+ Led a cross-functional group focused on activating new customers through landing experiences, registration flows, and email experiences. + Built out an A/B testing backlog and tracking process to run experiments more frequently and successfully. Impact of this approach included:+++ Optimized registration / sign in during checkout and other key flows, which led to a XXX%+ increase in registration, and a XX% increase in conversion rate on a base of millions of visits.+++ Integrated Google Sign In within the Android app, which led to a XX% increase in registration with half of sign ups on Android coming through Google Sign In.+++ Launched tools allowing the marketing team to personalize daily retention emails, which led to a X% increase in engagement with an audience of 40M+ members.Senior Product Manager, International Growth+ Led the development of customer referral programs across web, mobile web, and iOS, which focused on growing the buyer and seller community in international markets. + Conducted finance and performance reviews with CFO, risk operations, and accounting teams to monitor program ROI and fraud rates.+ In key international markets the program drove up to X% of seller acquisition.

Brooklyn, Ny, Us

Product Manager, International+ Launched Etsy in German and French (Etsy’s first comprehensive non-English offerings) by working on core internationalization and localization initiatives.+ Worked with local sellers, teams, and legal counsel to collect and triage feedback to improve translations, seller tools, and the buyer experience.Product Manager, Digital Products Category Expansion+ Created business case and received CEO and executive team approval to expand Etsy’s digital products offering. Created the seller tools (file upload and fulfillment) and buyer experience (discovery of digital products, instant downloads after purchase) that drove $XXM in sales within the first year.+ Led a 5-person product, engineering, and design team responsible for validating the concept through user research, beta testing, and A/B experiments.

25 Chapel Street, London, Gb

+ Managed a $3.5M project to build telehealth services (blood pressure and weight readings) on top of the Smart Grid infrastructure. + Worked with 9 industry and academic project partners to launch a proof-of-concept prototype in a small clinical trial in the UK.

25 Chapel Street, London, Gb

+ Developed a product concept to expand Onzo’s energy management solutions to the children's market by helping children understand energy consumption and reduce energy use in the home. + The product was featured in the MoMA ("Talk to Me" Exhibition, 2011), the Chicago Architecture Foundation ("Loop Value" Exhibition, 2012), and global publications. It received the HSBC Award for Sustainability in 2009.

Uxbridge, Middlesex, Gb

+ Led the organization of Brunel University’s annual engineering and design showcase “Made in Brunel: Designing for a Positive Future”. Responsible for managing a team of 50 students and a $200,000 budget from sponsors.+ The project resulted in three exhibitions (a flagship two-day event in London and shows at DMY International Design Festival Berlin, and the London Design Festival) and a book published by Papadakis Publisher.

Munich, De

+ Product design consultancy working on industrial, web and graphic design projects. Worked on projects in the scientific equipment, entertainment and education industries.

München, Bayern, De

+ Created product development strategies and product designs for clients including Linde (industrial vehicles, bit.ly/LindeDNA) and Nurus (office furniture).+ Helped to analyze the product portfolios of clients resulting in recommendations to reduce production costs, increase consistency across product ranges and develop brand recognition.

Us

Worked with a team of production engineers and designers to develop product concepts. Designed and tested prototypes to communicate concepts and functionality to clients then worked with production engineers to build CAD models for manufacture.

Msc, Management Science & Engineering

Bsc (Hons), Industrial Design

International Baccalaureate, International Baccalaureate