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I’m a brand builder – blending my background as a creative director with my expertise as a brand strategist.For 20+ years, I have built brands that create long relationships with customers, inspire employees and deliver financial results. I have a mind for business and the soul of a creative, which helps me to fluidly translate business objectives into powerful brands. I am passionate about solving real world problems by pushing on product and service transformation in tandem with powerful, emotional storytelling in all forms. I believe that ultimately, a brand must change the experiences people have to be relevant and effective. So I focus on human emotion and universal truths as a springboard to creating big ideas that work across all cultures, and all touchpoints. I believe that reason drives logic but emotion drives results. I do not need to be the boss, but am a capable leader when needed. I have had the privilege to lead teams and direct projects, and I focus on helping everyone grow to be their best in an inclusive culture that has loads of entrepreneurial optimism. I believe in truth and fun and getting a job done right.Left- brain capability: brand strategy, brand architecture, data analysis, customer insights, value propositions, brand positioning, content strategy, brand creation and development, integrated campaign architecture, transmedia communications, brand workshops, internal communications, corporate communications, B2B/B2C messaging, PR, CRM, product and business developmentRight- brain capability: creative solutions, integrated campaigns, digital and interactive concepts, film, writing, content development, brand storytelling, design, corporate identity, event concepts, sponsoring, direct communications
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Chief Brand And Creative OfficerSapUnited States -
Chief Brand & Creative OfficerSap Mar 2024 - PresentWalldorf, Bw, De
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Svp, Global Head & Creative Director, Brand And AwarenessSap Mar 2022 - Apr 2024Walldorf, Bw, DeLeading a team of brand builders, storytellers, strategists, and designers to build brand love and drive business results.
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Director Of Brand StrategyMicrosoft Sep 2017 - Feb 2022Redmond, Washington, UsI led brand strategy and brand activation for Microsoft's commercial portfolio. This included the cross cloud story, plus our core product brands like Microsoft 365, Azure, Dynamics 365, Microsoft Power Platform, Microsoft Viva, and Microsoft Security. Working with a broad range of stakeholders, our team developed the brand narratives and led the work to ensure marketing was activating them across all content, touchpoints, and experiences. Additionally, we managed all product and service naming and the associated portfolio architecture. -
Group Creative DirectorPossible Jul 2015 - Sep 2017Seattle, Washington, UsCreative leadership for Microsoft. Managing 50-100 creatives across a diverse portfolio of projects including Cortana, Office, Windows, Xbox, Surface, Hololens, Windows Store and Microsoft Cloud. -
Creative DirectorPossible Sep 2014 - Jul 2015Seattle, Washington, UsAT&T, Susan G Komen, ESL, Microsoft
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Creative DirectorPublicis 2004 - Sep 2014New York, New York, UsNestlé (7 brands), SWISS International Air Lines, Zurich Insurance Group, Sauber F1 Team, Orell Füssli, Global Fund, Jet Aviation, UBS, Endress & Hauser, KJUS, Orange Telecommunications -
Associate Creative DirectorCampbell Group 2000 - 2004InterContinental Hotels, Crowne Plaza Hotels, National Geographic Adventure Magazine, Puerto Rico, USLaw.com, BACVA, Baltimore Zoo, Baltimore Police, MTA, BWI Airport, Pan Am Airways, British Airways, Ghana Airways, RFK Memorial, Woods Hole Oceanographic Institute
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Copy SupervisorLeo Burnett Advertising 1997 - 2000Chicago, Illinois, UsMcDonald’s, Coke, True Value, Maytag, Dewars White Label, Minute Maid, GLAD, Old El Paso, Sealy, DOT Safety Belts, Green Giant, Arthur Anderson, Kellog’s, Living.com, Hallmark -
OwnerTim Hoppin, Freelancer 1993 - 1995
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Partner, Director Sales And MarketingNull Studios 1992 - 1994functional art studio; producing stone furniture, fountains, etc.
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Owner, OperatorVertical Addictions Bungee Jumping, Inc 1990 - 1992
Tim Hoppin Skills
Tim Hoppin Education Details
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Miami Ad SchoolCreative -
University Of Colorado BoulderPolitical Science
Frequently Asked Questions about Tim Hoppin
What company does Tim Hoppin work for?
Tim Hoppin works for Sap
What is Tim Hoppin's role at the current company?
Tim Hoppin's current role is Chief Brand and Creative Officer.
What is Tim Hoppin's email address?
Tim Hoppin's email address is ti****@****icis.ch
What is Tim Hoppin's direct phone number?
Tim Hoppin's direct phone number is +120651*****
What schools did Tim Hoppin attend?
Tim Hoppin attended Miami Ad School, University Of Colorado Boulder.
What skills is Tim Hoppin known for?
Tim Hoppin has skills like Creative Direction, Advertising, Creative Strategy, Integrated Marketing, Brand Development, Brand Management, Corporate Identity, Online Advertising, Concept Development, Interactive Advertising, Marketing, Brand Architecture.
Who are Tim Hoppin's colleagues?
Tim Hoppin's colleagues are Issa Cheikh Issa, 李家春, Suparna Soman, Jaqueline Paz, Monica Salinas Gonzalez, Ole Aarenstrup Andersen, Thomas Z'graggen.
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