The Access Group is a software consultancy and developer, selling primarily to UK mid-market businesses.• Conducted a comprehensive overhaul of the company’s digital analytics infrastructure, implementing a completely new Google Analytics view that gathered data from multiple domains and microsites and presented an easy to understand holistic overview of performance against core digital KPIs.• Developed and improved the digital analytics infrastructure to incorporate enhanced segmentation and goal tracking, providing the business with the tools to gain insight across each stage of the digital sales funnel, and allowing advanced content and channel attribution to guide investment and measure ROI.• Creation of dynamic digital reporting tailored to each of the sectors in the business in order to provide ongoing visibility of performance against digital KPIs, including the use of data visualisation tools such as Google Data Studio and Tableau, as well as design and communication skills to ensure information is as accessible and useful as possible.• Coordinating the on-boarding of acquired companies in order to ensure their products are quickly incorporated into our website, brand and analytics. (This work led to being publically recognised for central marketing achievement at the annual sales and marketing kicker)• Managing the delivery of an ongoing experimentation programme using Google Optimize to create and measure a/b and multivariate tests. • Development and delivery of SEO strategy. Providing detailed reporting on progress and managing suppliers in order to enable growth in search engine visibility and organic traffic.

Browne Jacobson LLP is a national law firm with offices in Birmingham, Exeter, London, Manchester and Nottingham. It offers services across a number of key sectors: public, private & public listed companies, health, insurance, retail, technology and education.• Project managed the delivery of a major website rebuild bringing 9 separate sites into a single domain. Worked with clients, senior managers, partners and a wider marketing team to ensure both internal and external audiences were delighted with the final results. (Shortlisted for Marketing Excellence at the Law Society Excellence Awards 2016).• Managed the ongoing delivery of the firm’s website using the Sitecore CMS system. Designed and implemented a personalisation strategy, digital payment gateway and CRM integration.• Coordinated supplier network to ensure the website is secure, accessible and easy to use. Logging support and development requests via an online ticket tracking tool. Testing bug fixes and developments in a staging environment and overseeing deployment.• Led the digital marketing team in delivery of online objectives across a wider range of sector and service specialisms.

AtomicMedia is a dynamic digital media agency delivering services across a range of media, including web development, mobile technology and video production.• Coordinated an internal team in the creative delivery of new media projects, ensuring that all objectives were met within the required timeframe and budgets.• Developed project specifications based upon client requirements by agreeing key deliverables, project timelines and responsibilities.• Provided range of specialist clients with expert technical understanding and objective reasoning in order to support the delivery of long term strategic objectives.• Researched and compiled competitive tender responses resulting in successful contracts with both public and private sector organisations.

The National Health Intelligence Service (NHiS) is a specialist business providing healthcare companies with information, understanding and commercial strategy for selling to the modern NHS.• Supported the development and ongoing delivery of a digital information product providing technical knowledge and insight for blue chip pharmaceutical clients. • Planned and initiated the use of a CRM system for storing client contact details, managing the sales pipeline and co-ordinating e-marketing.