Thought leader, strategic planner, agri-marketer, analyst, writer and seasoned operations executive with broad experience across diverse industries including publishing, healthcare, agriculture and produce/perishables. Colleagues acknowledge me as a data-driven, outcomes-focused professional with expertise across a range of disciplines including operations, eCommerce, market research, brand development, digital strategy, program and product development, crisis communications, customer relationship management (CRM), organizational communications and B2B & B2C marketing.My approach starts with asking a lot of questions to fully understand the sales cycle, emphasizing causal over correlative measurement and with equal attention to developing a plan and executing the plan.Current responsibilities include strategic planning, aligning and integrating sales and marketing operations, leading internal and external communications, trade public relations, category management, retail and food service customer B2B promotions and direct-to-consumer marketing of onions and bite-size, commodity and specialty potatoes. Brand responsibilities include North American bite-size potato category leader Tasteful Selections in addition to Farmers Promise, Publix Potato Inspirations private label and Biggins among others.