“The power to influence action and opinion.”That’s what I believe public relations does for the organisations we work with. PR helps our clients achieve business goals, build reputation, and add value to their business.I established Hughes Public Relations in Adelaide, South Australia over 20 years ago. As the consultancy’s principal, I guide our team of experienced professionals as we get results for our clients.In all that we do, we aim to add value to our clients’ businesses, dramatically enhance the effectiveness of their communication efforts and build their reputation capital. This approach has served clients in the professions, finance, mining and resources, defence, property and education, as well as all levels of Government.I have more than 25 years’ experience in journalism and PR. I began my career in current affairs journalism with the ABC and later worked for The Advertiser. I was attracted to PR consulting because of its direct impact and effect on organisational achievement.Over the past two decades I have advised clients in SA, nationally and internationally on a range of communication issues, driven strong award-winning, brand-building programs for diverse clients and, I hope, established a sound reputation for my issues and crisis management counsel.I am a Fellow of the Public Relations Institute of Australia and have served on the SA board of the PRIA. I’m also a regular lecturer on PR for the University of South Australia’s MBA course and sit on the Communications and Media Advisory Panel which is guiding curriculum development for the UniSA’s School of Communication, International Studies and Languages.I am also a director of Harcourts South Coast, the leading property agency in the Fleurieu Peninsula.Please get in touch if you’d like to talk PR, reputation management, issues and crisis management or business in general. At Hughes PR we would welcome the chance to work with you to help your organisation reach its business goals.