Overseeing the creative vision servicing different brands and projects for InGoodTaste Studio. Helping lead and guide the creative team in producing innovative and effective designs, marketing materials, campaigns, and products.

• Spearheaded senior brand creative and art direction for basketball, running, and brand-defining initiatives, incorporating purpose marketing strategies to deliver impactful consumer experiences.• Leveraged consumer insights and data analysis to develop creative strategies, narratives, and visual directions for all Nike campaigns in North America, ensuring alignment with brand objectives and market trends.Consistently delivered campaigns that exceeded KPIs and YOY targets, with especially strong results from women audiences for key campaigns.• Led the development of high-profile campaigns most recently with NWSL x Nike which resulted in +2000% - the largest launch week ever for NDDC. Also led creative and art direction for Only Basketball at Lincoln Center in NYC which drove 8.5M clicks into Nike’s owned ecosystem, a 117% increase.• Led the development of Kobe product launches, Mamba League rebranding, and the 2023 World Basketball Festival, driving innovation and relevance in brand storytelling.• Provided strategic brand creative leadership by setting direction, optimizing team resources, and fostering alignment with cross-functional stakeholders to achieve business objectives effectively.• Oversaw art direction for men's and women's World Cup campaigns, collaborating with global teams to ensure consistent brand representation.• Guided the reset of Nike Women's brand voice in 2021, collaborating closely with internal and external agencies to develop a comprehensive playbook for brand expression.• Collaborated with internal and external creative teams to maintain alignment and vision on various projects, including 'Her Rise', the 50th Anniversary of Nike, Play New Storytelling with elite athletes A’ja Wilson, Megan Rapinoe, Sue Bird and Sha’Carri Richardson; Black History Month storytelling featuring Kevin Durant, Sabrina Ionescu New York versus New York product launch activation, and the 75th NBA Jersey Anniversary launch.

• Led creative vision and art direction for global football, basketball, running, and sportswear lifestyle categories, ensuring alignment with brand standards while tailoring authenticity to diverse markets from Brazil to India.• Managed a dynamic team of creatives, writers, and producers to produce culturally relevant brand campaigns and experiences resonating across markets, blending universal appeal with local relevance.• Oversaw art direction for both stills and motion content across multiple categories, strategically addressing reverse seasonalities and enhancing women's narratives.• Contributed to conceptualizing and executing landmark events such as the World Cup 2014, Copa America 2015, and Rio Olympics 2016, creating impactful brand moments on a global scale.

• Collaborated closely with the Emerging Markets team under the mentorship of the Senior Creative Director, concentrating efforts on fostering brand growth in key Latin American and Asia Pacific markets, spanning diverse sports categories.• Championed innovative strategies tailored for high-impact market penetration in Brazil, Mexico, Argentina, South Korea, and Singapore, leveraging bold and unconventional approaches to enhance brand visibility.

• Conceptualized, designed, and executed diverse campaigns, notably driving key product launches during All-Star Weekends, including the iconic Air Jordan XX1 – Air Jordan 2011.• Directed the creative vision and crafted compelling narratives for all seasonal look books, instrumental in enhancing brand presence and perception for communication and sales teams.• Orchestrated the immersive Michael Jordan Hall of Fame exhibit in Springfield, Illinois, in collaboration with the Nike DNA team, commemorating MJ's induction with a memorable experience.• Pioneered premium retail initiatives and curated immersive consumer experiences worldwide, contributing to the success of the tri-brand World Basketball Festival in New York City and amplifying brand resonance globally.• Led creative branding initiatives, including imprinting the AJ XXV insignia on footwear and conceptualizing dynamic apparel graphics that defined the Brand's aesthetic across multiple seasons.

Owner, Small boutique design studio with clients that solely focused in the sports and lifestyle industry including Nike, Brand Jordan and Adidas.