Tim Cheng Email & Phone Number

Fremont, Ca, Us

Cupertino, California, Us

Cupertino, California, Us

- Led cross functional engineering development and operational efforts through prototype builds for new iPhone (XR, 11, 12 Pro Max) and Home (HomePod Mini) acoustics modules (Speaker, Receiver and Microphone) and system integration, from initial design concept to product release.- Drove cross functional communication to address technical challenges, identify critical paths, and execute timely mitigation/validation plans during product development to resolve build blockers and ensure smoother ramp.- Proactively identified and resolved potential issues during NPI builds, implementing strategic solutions in advance to minimize schedule impact and facilitate critical engineering validations at FATP.- Optimized processes by observing and understanding team’s pain points, effectively bridging gaps, streamlining workflows, and enhancing overall team productivity.- Guided and empowered junior team members through experience/best practice sharing and fostering a collaborative environment.

A worldwide leading consumer audio solution providerOwner from xVT to MP and sustaining- Led high volume (170M+ sets/yr) acoustic module projects for iPhone and iPad.- Planned production capacity, ramp curve and line bring-up; drove tooling, fixture, sub-component readiness; and coordinated the MP ramp plan with factory/customer operations (GSM/OPM/TPM/SQE) and engineering (PD/AE/TE/EPM) to support FATP’s demand and stock MP inventory.- Monitored MP blockers, progress of POR design/performance/supplier selection, and material/equipment CTB to ensure successful new product launch and manage post-ramp production/exit plan throughout the lifecycle.- Understood competitor’s strategies and customer’s expectations; negotiated cost/contract and strategized with executives on critical commercial terms and conditions (i.e. new development and supply agreement/pricing models): YoY revenue increased by 5% and overachieved 2016 target by 25%.- Drove and co-hosted quarterly business reviews of 30+ projects with key account and C-level executives.

Owner from concept development to xVT- Drove high volume (30M+ sets/yr) acoustic module projects for iPad.- Led 7 local/global cross-functional teams (PD/AE/TE/EPM/OPM/AM, avg 10 members per team) to identify and ensure timely deliverables of all product developments: drive upfront project planning; lock down design; select part SPOR and ensure material readiness; develop/manage build matrix/schedule; monitor product quality and performance; mitigate potential risks and establish recovery plan in 24 hours when necessary.- Drove weekly meetings with the customers to sync expectations, update build/delivery status, andreview/discuss/overcome dynamic and critical development challenges.- Cultivated cross-functional/cross-cultural teammates (20+ people) in project ownership and success.- Supported local/international customer visits and factory tours to strengthen partnership and to enhance direct/accurate communication between the customer and production teams in Asia.

Fremont, Ca, Us

A global electronic contract manufacturer- Managed key accounts contributing 30% of corporate annual revenue; increased revenue of one strategic account by 300% in 5 months and 900% in 1.5 years.- Led cross-functional teams (EE/ME/FW/SW/TE/QA/GSM) to manage full product development cycles, from PCBA to system FATP, to plan/execute/monitor project deliverables to ensure positive outputs. - Simultaneously coordinated multiple complex prototype designs to overseas mass production by facilitating accurate, timely communication among all stakeholders; closely monitoring timetable of each status and progress; evaluating and mitigating risks and blockers; resolving critical/unanticipated issues.- Managed component readiness to ensure all parts availability and meet customer’s budget at the same time.- Developed and maintained close relationship with OEM customers from various industries (i.e. Storage/Networking/Auto/Medical/Military) by consulting customers’ existing challenges and providing customized solutions. - Analyzed program KPI through P&L; improved internal operation process and strategized business proposals with executives to outperform competitors.

San Jose, Ca, Us

A leading distributor of storage products and peripherals - Planned, executed and managed all channel marketing programs for OEMs (i.e. HP, Hitachi, Supermicro, OCZ, etc.) to grow market share and penetrate new targeted markets on all product lines. Result: Grew new customer accounts and created upselling opportunities.- Coordinated with sales and procurement team to adjust eCommerce pricing, to outstand online competitions with promotions and merchandising strategies, to increase sales inquiries and enhance product presentations. Result: Overachieved online sales target in each quarter (300% growth since Q1).- Conducted SEO and SEM Campaigns to drive higher traffic and awareness and optimized e-commerce site performance via Google Analytics. Result: Improved site visits and pageviews by 120% during campaign period.- Managed high volume email marketing campaigns to enhance customer relationships and generate new leads; designed theme graphics and standardized email blast template to restructure brand identity and deliver consistent corporate image.

Us

Hsinchu, Taiwan, Tw

The world’s largest dedicated independent semiconductor foundry - Optimized new website performance under SEO efforts (managed site traffic and research visitor behavior to improve content relevancy, ROI and the business impact of TSMC’s online presence. Results: 1,000 unique visits and 3,000 pageviews/month to the site.- Drove creative inputs on promotional material designs (event website, flyer and postcard), negotiated pricing to achieve cost-effectiveness, timeliness and quality. - Led the social media marketing strategy by identifying the targeted media and built up an online community to best communicate with tradeshow audience. Results: 600 new connections/month to the site and make TSMC the social media leader in the foundry business.- Planned pre-event promotions and coordinated tradeshow activities, including giveaway/theme/website design, marketing collateral, venue/contract negotiation, staffing and logistics.

Exton, Pa, Us

A leading provider of output and print solutions - Analyzed large sales data with advanced Excel skills, summarized findings and provided recommendations to executive managers. - TransPromo: designed, developed and managed the marketing materials for both internal and external use.- Print-on-demand: defined and assessed profitable market segments through competitive offering analysis. - Conducted in-depth market research on all global print customers: * Aligned print quantity with actual usage rate. Results: Captured revenue from under-billed accounts. * Trend analysis to forecast customer supply/demand for ink/toner. Results: Improved error detection which enabled more accurate projection of customer demand for products.

Boulder's full-service triathlon shop- Database mining and analysis- Customer segmentation and targeting- Provide in-depth suggestions on Christmas marketing promotions - which had more than 10% rate of coupon redemptions from gold/platinum members, almost 3 times the industry average for direct mail to existing customers, and increased sales by 60% in both January and February over 2007.(*Industry data: the average response rate for 1,122 industry-specific campaigns that the DMA studied was 2.61%. Within sectors, nonprofit fundraisers enjoy the most success with direct response, getting rates of 5.35%. Close behind are retail stores(3.36%) and establishments selling services to businesses(3.34%).

A leading importer of health products for Metagenics U.S.A.- Performed analysis of Asian market, differentiated customer segments, and designed proper marketing projects and reward systems based on segmentation- Conducted company’s SWOT analysis and provided recommendations to solve issues and increase processing efficiency- Built vertical integration project with First Taiwan Preventative Medical System to form strategic alliances

An internet marketing company specializing in marketing and mass customization Promoted to Branch Manager within six months; Hired, trained, and supervised 10 team members resulting in 12% sales growth

Hsinchu, Tw

Taiwan's largest manufacturer of thin film transistor liquid crystal display panels (TFT-LCD). - Performed production analysis to maximize operational efficiency and predict daily and monthly production schedule- Received Quality Control and other general trainings, increasing operational skill set- Assisted with daily administration, prepared slides, and statistical graphs for meetings

Master Of Business Administration (M.B.A.), Project Management And Marketing

Bachelor'S Degree, Industrial Management