- Implemented hiring process that was the foundation for building data driven performance marketing team.- Lead strategy and evaluation of marketing technology stack, including CDP, CRM, Loyalty, and Analytics solutions. - Developed WIN strategy that generated multi-million dollar revenue growth. - Built broadcast media model that informed strategy that yielded a 7x improvement in ROAS.- Implemented OKRs that helped organization identify top performing initiatives and eliminate low impact initiatives. - Created the business case that lead to multi-million dollar digital media investment that yielded 4x return on ad spend.- Built reactivation CRM program for lapsed customers that generated eight figure improvement in sales with no incremental investment.- Taught team three E strategy for getting organizational buy in that lead to significant investments in new marketing technology.

- Oversee all US marketing efforts including display, SEM, mobile, Facebook, Instagram, Twitter, affiliates, and television.- Develop forecasts and models that predict efficiency and acquisition against specific budgets.- Built best in class teams with former employees in senior roles at companies such as Uber, Smule, Poshmark, Black Tux, BarkBox, and After Hours.- Created KPIs to measure effectiveness of branding efforts, their impact on acquisition, and brand perception.- Utilized first party data to drive creative and branding strategy. - Managed monthly budgets in excess of eight figures.

-Manage team of eight consisting of one designer, trafficker, two marketing associates, three marketing managers, and one senior marketing manager. - Oversaw channels including display, SEM, mobile, Facebook, affiliates, and radio.- Set monthly budgets by channel and country- Develop monthly forecasts for ROI and user acquisition- Work with marketing managers to negotiate ad buys

- Developed naming convention for tracking creative, targeting, and landing pages- Trained marketing managers and oversaw optimization of online marketing campaigns- Developed a Facebook bulk upload creator that streamlined ad creation and eliminated user error- Improved efficiency of Facebook campaign by over 50% since managing - Oversaw the development of reporting dashboards

• Managed online media team consisting of trafficker and online account manager• Built and managed seven figure media plans• Developed performance dashboards in Excel• Clients in software, skin care, finance, and education industry• All campaigns managed to specific direct response goals• Serve as main point of contact for all online media clients• Develop media plans consisting of display, email, podcasts, and video• Utilize @ Plan, Ad Relevance, Atlas, and Mediaplex for planning and reporting• Negotiate ad rates with display, podcast, email, and video vendors• Evaluate reports and make reallocation recommendations• Oversee campaign implementation and launch• Present agency media capabilities to potential clients• Develop plans for potential clients

• Manage Google paid search campaigns• Setup multi-touch follow up email campaigns • Develop house fliers using Adobe Illustrator• Design logos in Adobe Photoshop

• Manage multiple advertising campaigns across network of sites• Specialized in software and technology clients• Work directly clients to identify areas throughout network that fit their products• Optimize campaigns by reallocating impressions based on performance metrics• Prospect and cold call potential advertisers• Develop traffic reports using Urchin, Omniture and Google Analytics • Manage Google and Yahoo PPC ad products• Lead recruiting initiative to identify new prospective affiliate programs• Oversee trafficking and production of ad campaigns• Collaborate with engineers, marketing, and sales to implement new ad products • Generate and review client reports• Ad trafficking using DART, FALK, and SPINBOX• Make reallocation recommendations based on ad delivery