Product Lead (Growth, Plans, Monetization)
CurrentRole Summary & Highlights: Spearheading strategic product strategy and development for new plans and monetization features. Responsible for the successful launch of password sharing, extra member plan, and profile transfer.• Revolutionized Paid Subscriber Growth: Orchestrated the development and deployment of the Extra Member Plan, sharing enforcement policy, and go-to-market strategy. Managed a dynamic 150+ cross-functional team, facilitating a seamless global launch.• Enhanced User Experience: Successfully introduced the Profile Transfer Feature, enabling millions of members to migrate profiles and viewing preferences effortlessly to new accounts.• Revenue Optimization: Owned and optimized Netflix acquisition flows across diverse platforms including TV, Web, iOS, and Android, driving the capture of over $100M in incremental revenue. Utilized data-driven insights to maximize user conversion rates and revenue generation.• Strategic Growth Notifications: Spearheaded the strategy and deployment of growth notifications, overseeing the sending of > 1 billion messages annually. These notifications covered new member acquisition, payments, and account management, driving material revenue impact.• Innovative Advertising Solution: Pioneered the development and execution of Netflix's algorithmic ad purchasing model on Facebook. Managed a budget exceeding $100M and achieved a positive return on advertising spend (ROAS), enhancing the efficiency and effectiveness of our advertising efforts.