Role Summary & Highlights: Spearheading strategic product strategy and development for new plans and monetization features. Responsible for the successful launch of password sharing, extra member plan, and profile transfer.• Revolutionized Paid Subscriber Growth: Orchestrated the development and deployment of the Extra Member Plan, sharing enforcement policy, and go-to-market strategy. Managed a dynamic 150+ cross-functional team, facilitating a seamless global launch.• Enhanced User Experience: Successfully introduced the Profile Transfer Feature, enabling millions of members to migrate profiles and viewing preferences effortlessly to new accounts.• Revenue Optimization: Owned and optimized Netflix acquisition flows across diverse platforms including TV, Web, iOS, and Android, driving the capture of over $100M in incremental revenue. Utilized data-driven insights to maximize user conversion rates and revenue generation.• Strategic Growth Notifications: Spearheaded the strategy and deployment of growth notifications, overseeing the sending of > 1 billion messages annually. These notifications covered new member acquisition, payments, and account management, driving material revenue impact.• Innovative Advertising Solution: Pioneered the development and execution of Netflix's algorithmic ad purchasing model on Facebook. Managed a budget exceeding $100M and achieved a positive return on advertising spend (ROAS), enhancing the efficiency and effectiveness of our advertising efforts.

About Puppr: Puppr is a pioneering dog training app that empowers dog owners with comprehensive step-by-step video lessons, catering to everything from essential new dog basics, like potty training, to impressive, advanced tricks like walking handstands. Puppr’s mission is to make dog training fun, accessible, and effective.Key Achievements:• Recognized Product Excellence: Elevated Puppr's reputation as a leader in the field by being featured multiple times as the "App of the Day" on iOS, showcasing our app's quality and user-centric approach.• User-Centric Success: Achieved an impressive 4.8-star rating with over 20,000 reviews on iOS, underlining the exceptional user experience and the value our app brings to dog owners. Our four person team is committed to continuously collecting and evolving our product in direct response to user needs and preferences.• Editor's Choice Distinction: Secured a coveted spot as an "Editor's Choice: Best New App" on Google Play, acknowledging our app's innovation and its significant impact in the industry.

Key Accomplishments:• Empowering Product Management: Crafted a comprehensive, industry-leading product management curriculum for a Fortune 100 enterprise. Directed the seamless execution of the program across a cohort of 50+ seasoned product managers, fostering a culture of excellence and innovation.• Driving Digital Transformation: Spearheaded the launch of an innovative online purchasing experience for a Fortune 100 enterprise, redefining its digital footprint. Formulated a strategic product and go-to-market approach, orchestrating a cross-functional team's seamless execution to achieve an impressive MVP launch within an intense 12-week period.• Enhancing Business Performance: Crafted strategic initiatives that had a direct impact on the top and bottom line performance of a leading digital media company. Delivered actionable recommendations, positioning the company for sustainable growth.• Delivering Cost Optimization: Led a comprehensive due diligence process that uncovered over $50M in potential cost-saving opportunities for a major player in the high-tech sector. Collaborated with a diverse set of stakeholders to develop initiatives and precise execution plans, ensuring the realization of targeted savings.• Strategic IT Sourcing: Developed a forward-looking 3-year IT services sourcing strategy for a California utility provider successfully achieving ~$10M in savings.My tenure at McKinsey has been marked by impactful engagements across diverse industries, showcasing my commitment to delivering strategic solutions that drive growth, optimize costs, and enhance operational efficiency.

Mechanics and Computation Lab (Prof. Ellen Kuhl)• Modeled airway folding mechanics for healthy and diseased airways. • Developed mathematical model to simulate cortical folding from 2D magnetic resonance images of developing brains.

• Performed supply chain analysis of pressure sensor manufacturing.• Implemented the Six Sigma DMAIC process. • Tested physical parts: thermal shock, thermal cycle, and weld stress tests.

• Produced step-by-step solutions to over 2,200 problems for the book “Linear Algebra with Applications” Fourth Edition by Otto Bretscher. Delivered the project on time for online launch.

• Analyzed and categorized brake failures of all aircrafts from 1980 to present. • Succeeded in simulating Servo Brake Control Valve under real world inputs. • Presented project findings on the Servo Brake Control Valve and the Hall Wheelspeed Transducer to engineering team and vice president.

• Studied and tested treatment methods to improve mechanical strength of biologically engineered tissues through the use of macromolecular crowders.