Tim Abraham Email & Phone Number

London, Gb

London, England, United Kingdom

Focused on delivering innovative and impactful data solutions to users of the The Trade Desk

London, United Kingdom

I was responsible for the successful commercial launch of LiveRamp's Safe Haven in the UK and FR in 2018/2019. The product subsequently launched globally and is now the flagship platform for LiveRamp and a key strategic "big bet". My role included pricing, product marketing, product requirements, hands on strawman analytics development, data partnerships, account management and business development.

London, United Kingdom

Lead a 10+ team responsible for delivery and optimisation of campaigns across EU. Included experimentation and development of new products and best practices. Launched a new team of vertically aligned analysts to support sales in growing non-retail advertising business.

London, United Kingdom

- Initial role as VP Data Platform responsible for onboarding 3rd party data providers to a cross-device self-serve DSP and building a proprietary data asset.· Led development of a new product line, Adbrain Identity Platform de-coupled from media available on an enterprise licence model. Business Development to build initial "early adopter" client base.· Led partnerships to identify and contract with multiple data partners providing billions of data records on a daily basis.· Product strategy, requirements, pricing, collateral, business development, customer development, deployment and testing.· Creating and leading the Customer Success function based on market and commercial needs. This team is comprised of working hands on with customers to help them extract value from the technology and also sales consultancy/engineering to close new deals and manage technical deployment.

Xaxis Leadership role, reporting to CEO to deliver a new regional function with responsibility for ensuring Xaxis EMEA business' have a scalable Audience and Data asset. Focus areas are- Supporting Local Markets to develop Data and Audience assets by developing and sharing best practice to include application of technology DMP solutions (data collection -> data modelling -> audience application).- Oversee key Products for delivery of our Audience Business: Product management for contextualisation technology services and for Device Recognition solutions.- Global SME for Digital Privacy to include business responsibility for Xaxis Privacy Policy development and Product Management for consumer facing privacy tools.- Responsibility for identifying, exploring and striking commercial deals with external data partners (wherever possible doing this by finding data share partnerships).- Work closely with EMEA and Global Xaxis leadership in Product, Engineering and Analytics disciplines such that their Data needs are met.- Product Management: Product Strategy and Pricing, Product Execution, Data Acquisition and Integration- Technology: External partner evaluation, Requirement Gathering and Project Management, Strategic Technology Planning- Operational Analytics: Audience Strategy, Audience Management, Operational Report Infrastructure- Insight Analytics: Product Offering Strategy and Development, in depth Analytics, Model and Visualisation Development

London, United Kingdom

- Data strategy: generation, acquisition and management- Specification and creation of audiences: for use in optimisation and targeting across inventory sources- Roll-out of Xaxis Analytics product in the UK: product localisation, pricing and agency show case/sales- Management of team responsible for internal reporting processes and supply/demand balance- Technology partnerships: evaluation and integration- ePrivacy: coordination with GroupM and WPP stakeholders to formulate and execute on business response to ePrivacy legislation

Managed six teams across the consolidated Ad Network and Owned & Operated businesses. Specifically these were Quantitative Services, Publisher Delivery, O&O Campaign Optimisation, O&O Pricing and Yield, O&O Media Planning and Business IntelligenceFocus on internal/external reporting, data availability/cohesion, analytical best practice, procedural standardisation, campaign delivery best practice, technology business ownership, coordination with Product Management and group development.

Msc Computing Science

Bsc Economics